Sam Faiers and Arg leave their loves at home as they promote TOWIE perfumes
00:52 GMT, 25 July 2012
They're rarely seen away from their current lovers, but yesterday Sam Faiers and James 'Arg' Argent were each other's date for the night.
Sam and Arg, who have been friends for years, left their respective boyfriend and girlfriend Joey Essex and Gemma Collins back in the home county as they promoted the new TOWIE fragrance in London.
The duo were the only castmembers to appear at the launch at the Sanctum Soho Hotel.
Something smells… Sam Faiers and James 'Arg' Argent launch the new Only Way Is Essex fragrances at the Sanctum Soho Hotel
Former glamour model Sam, 21, wore a strapless white and pink column dress as she promoted the Love Addict female scent.
While wedding singer Arg, 24, wore a pink shirt and a slightly sunburned face as he posed with the new Platinum VIP men's eau de toilette.
Writing on his Twitter, he claimed he was darker than Sam: 'Ok so my shirts creased and I've put on weight but I've got a better natural tan then @SamanthaFaiers lol.'
Pretty in pink: Sam wore a pink and white column dress as she showed off a bottle of Love Addict
The launch of the new TOWIE fragrances for men and women comes after the success of Dazzle and Reem last year.
As well as the perfumes, there is also a TOWIE book entitled Official Guide To Living The Essex Way.
Meanwhile, Sam is already involved in plenty of drama after Series 6 kicked off on Sunday.
Pink face to match your shirt Arg claimed his tan was better than Sam'
Joey and Sam weren't invited to Mario and Lucy Mecklenburgh's engagement party, so waited outside for Gemma and Arg, who had received an invitation.
However, when Lucy found out they were outside, she confronted Sam over her comments in The Only Way Is Marbs special about their engagement.
Sam insisted she was looking out for her friend, but was concerned about Mario's fidelity to her.
However, Mario then responded he had heard rumours about Joey with another woman on his recent holiday in Ibiza.
Back to Essex: The pair jumped into a taxi back to Brentwood