As 'sales soar' for Holmes & Yang, how Katie's high-profile split has given her fashion label a serious boost
15:50 GMT, 23 July 2012
There seems to be a silver lining for Katie Holmes in her complicated divorce from Tom Cruise.
The 33-year-old actress' fashion label, Holmes & Yang, is said to be selling extremely well ever since her split from the 50-year-old action star.
Staff from several Barney's stores, which stock the label, have claimed that sales and interest in the line have increased significantly.
Savvy promotion: Katie Holmes (left) has been
wearing her designs in the wake of her split from Tom Cruise, helping her clothing line's sales soar. She wore Holmes & Yang's contrast placket dress (right) recently
The success comes after news that
the label, which was co-created by stylist Jeanne Yang, is confirmed to
at New York Fashion Week in September for the first time.
has reported that a clerk from the Beverly Hills Barney's outlet told
of increased sales, as did a representative from a New York store.
And while a store in Dallas does not currently stock
the luxurious high-end line, a representative has claimed that they are
'getting queries about it from enthusiastic shoppers'.
Robert Burke, a former Bergdorf Goodman executive, told the New York Times:
'The way she's getting photographed today, she's in a position to get
more exposure than ever before. She's not waiting for fashion editors
and stylists to come and pull her clothes.'
Success: Holmes & Yang, the fashion line belonging to Katie Holmes (middle) and her business partner Jeanna Yang (left), is said to be selling better than ever thanks to the actress' split from Tom Cruise
David Zyla, an Emmy award-winning stylist, said the divorce is, of course, a 'dream opportunity' for Holmes & Yang to be publicised by the actress.
'Every editor will be at the Spring 2013 Holmes & Yang showing this September,' he said. 'Katie's divorce and the masterful manner in which she handled it is shining a light onto anything that she does at this moment.
The buyers will actually place their orders after the September show for delivery in February so we will have [a better idea of its success] in the fall season.'
He added that the actress' dealings with her split is making all the difference.
'The retail customer will pay the collection special notice,; Mr Zyla said. 'Not only due to the styling but as art created by a role model who they respect for handling what would have been such a messy situation with such ease and poise.'
Passion: The actress, seen working with Ms Yang, will even feature on an upcoming Project Runway episode
Friendship: Ms Yang, pictured left, has also served as a long-time stylist for Tom Cruise
Once renowned for her effortless jeans and blouse combinations, the actress has taken a more dedicated approach to fashion since the announcement of her split on July 9.
She stepped out for the first time after the announcement in a Holmes & Yang dress after she had filmed a scene at Parsons School of Design in New York for a future episode of Project Runway.
And even Mr Cruise himself has helped grow the brand's popularity.
He wore a Holmes & Yang suit while accepting the Friars Club Entertainment Icon Award last month.
Ms Yang had served as the actor's personal stylist for years but it is unknown if the pair are still working together.