'We all share clothes anyway': Sadie Frost and Jemima French design nightwear collection with help from their daughters
Teenagers typically spend a lot of time in their pyjamas. So who better to inspire their designer mothers on their lounge and sleepwear collection
Sadie Frost and Jemima French today announced the launch of their latest collection – and the pyjamas and nightgowns were designed with the help of their teenagers Iris and Edie.
The new collection – aptly named ‘Iris & Edie by FrostFrench’ – follows in the footsteps of its older sister brand, the hugely successful Floozie by FrostFrench range.
Family effort: Sadie Frost (left) and Jemima French today announced the launch of their latest collection which was designed with the help of their teenagers Iris and Edie
Having designed their signature girly, playful lingerie and swim collections for Debenhams since 2001, the two have now teamed up to create a capsule collection of lounge and sleepwear.
Teenagers Iris and Edie had input into colours, patterns and prints for the new range, as they have both grown up with a keen interest in the fashion industry and work their mothers carry out day to day.
Sadie said: 'Iris has always
loved putting outfits together and has a strong individual eye for
colours and styles. She is even an inspiration to me.
'It was a fantastic experience for Jemima and me to work with the girls, going through colours and patterns together.
Age appropriate: The range, called Iris & Edie by FrostFrench was designed so it can be worn by women of any age
'In our home we all tend to share
'Loungewear is something that gets worn by me, my
daughters, and my sisters – we all wear each others!
'With this in mind
we tried to design this range so it would appeal to a variety of ages.'
Of the new collection, Jemima added: 'Edie has been surrounded by fabric swatches, fashion magazines and mood boards from a very early age, as Sadie and I always have our work around the house.
Variety:The foursome's capsule collection consists of 15 key pieces of comfortable pieces in a casual colour palette that can be worn as separates or layered up (clothes worn by model)
'Naturally, as she grew older and developed her own taste in clothes and fashion, she started to give me her opinion and input into my designs. She has a great eye for what she likes and wants to wear!'
The foursome's capsule collection consists of 15 key pieces of comfortable yet stylish lounge and sleep wear in a casual colour palette that can be worn as separates or layered up.
Prices range from 12.50 to 22.50, with all pieces available in sizes 8 – 18.