Ryanair cabin crew strip for yet another racy calendar – despite last year"s effort being slammed by ASA


Ryanair cabin crew strip for yet another racy calendar – despite last year's effort being slammed by ASA for being too suggestive

PUBLISHED:

12:45 GMT, 16 October 2012

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UPDATED:

15:17 GMT, 16 October 2012

Whether defending its controversial fines system or laying down more unpopular ground rules, Irish budget airline Ryanair is rarely out of the news.

And now the no-frills firm is set to hit the headlines again, as they release their 2013 Ryanair girls charity calendar.

Featuring 12 of Ryanair's cabin crew, the calendar is intended to raise up to 100,000 for Polish charity TVN.

But last year's offering landed the firm in hot water, after the ASA (Advertising Standards Authority) received complaints about the sexually suggestive nature of the photographs.

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No excess baggage here: Ryanair's cabin crew teamed up to shoot a racy calendar to raise money for the TVN Foundation. Here Amy Evans from Neath makes a voluptous Miss August

No excess baggage here: Amy Evans from Neath joins Ryanair's cabin crew as they teamed up to shoot a racy calendar to raise money for the TVN Foundation

The complaints came in after Ryanair used some of the images as part of an advertising campaign in national newspapers.

Some were offended by the way the women were represented – one appeared to be pulling down her bikini briefs with her thumb.

Ryanair said the promotion featured shots taken from its 2012 cabin crew charity calendar.

It claimed the pictures were not sexist because members of staff had volunteered to produce the images.

But the ASA disagreed and ruled the
adverts could not appear again. It said: 'We also considered that most
readers would interpret these images, in conjunction with the text “Red
hot fares & crew!!!” and the names of the women, as linking female
cabin crew with sexually suggestive behaviour.

'Although
we acknowledged that the women in the ads had consented to appear in
the calendar, we considered that the ads were likely to cause widespread
offence, when displayed in a national newspaper.'

Showers expected: Lynn Jimenez poses for the calendar

Showers expected: Lynn Jimenez is one of 12 cabin crew who agreed to pose for the calendar

The 12 girls chosen to appear in this year's effort
calendar stripped down to their bikinis to raise money for TVN – a
Polish charity that has raised over 34,000 for good causes since
2001

Previous calendars have raised over
100,000, taking the total raised by Ryanair through its charity
calendar project to 600,000 – and the firm hopes this offering will do the
same.

Ryanair’s Stephen McNamara said:
'Ryanair’s gorgeous cabin crew are pleased to once again strip off for
charity and this year they have selected TVN Foundation who help a range
of causes across Poland.

'We
hope that the 2013 Charity Calendar will raise up to €100,000 to help
TVN Foundation buy hospital equipment to help children suffering from
mucoviscidosis (cystic fibrosis).

Ryanair’s 2013 cabin crew calendar
will be on sale onboard Ryanair flights, from ryanair.com or from TVN
Foundation centres across Poland for a price of 8 (€10), with all
proceeds going directly to TVN Foundation.

Hot stuff: The girls posed together for the back cover of the calendar - Ryanair's sixth charity offering

Hot stuff: The girls posed together for the back cover of the calendar – Ryanair's sixth charity offering

Rock climbing: Model Harriet Frost strikes a pose on the beach

Rock climbing: Model Harriet Frost strikes a pose on the beach

Bathing belle: Jemma Hartley is glamorous as Miss May

Bathing belle: Jemma Hartley is glamorous as Miss May

Good deed: All proceeds from the calendar - which are expected to reach 100,000 - go to TVN

Good deed: All proceeds from the calendar – which are expected to reach 100,000 – go to Polish charity TVN, which raises funds for a variety of causes

BEHIND THE SCENES AT THE RYANAIR CALENDAR SHOOT

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