A little self promotion never hurts! Rosie Huntington-Whiteley takes to Twitter to bump up sales for her collection that's already M&S's most popular underwear range
15:14 GMT, 28 September 2012
Her lingerie line may be Marks and Spencer's fastest selling underwear range of all time, but Rosie Huntington-Whiteley is pulling out all the stops to make sure it continues to fly off the shelves
The 25-year-old Devon-born model and actress has been uploading photos from her sexy campaign for the Rosie for Autograph collection onto her Twitter account.
Rosie, who is dating British actor Jason Statham, 45, delighted her 117,612 followers, by posting pictures of herself modelling various newly released designs.
Twitter promotion: Rosie Huntington-Whiteley has been tweeting images from her Rosie for Autograph collection for M&S
'One of my favourite pieces': Rosie admits she's particularly fond of this black teddy playsuit
She describes a sexy teddy playsuit as
'one of my favourite pieces', before tweeting images of items from the
line which have only just become available.
The Transformers: Dark of the Moon star is clearly proud of the Rosie for Autograph line, which went on sale last month, and has been described by M&S as 'surpassing all sales expectations'.
Rosie has created a 33-piece collection of silk lingerie sets, camisoles and French knickers and kimono-style robes decorated with rose-print motifs and deco-inspired detailing.
The range has taken the fashion world by storm since it was released, with some of the most popular pieces almost selling out after just one day of sales.
At the time the collaboration was announced Rosie said: 'M&S is an iconic British brand, adored by many so I'm very excited to be launching my debut lingerie line with them.'
Flying off shelves: The range is Marks and Spencer's fastest selling underwear line ever
M&S said that Rosie For Autograph 'encompasses the chic and sophisticated look synonymous with the Autograph brand, combined with the expertise and inspiration drawn from Rosie’s extensive experience in the fashion industry'.
Rosie said: 'To find inspiration for the collection I trawled my favourite vintage shops and flea markets in London, LA and Paris where I found a treasure trove of gorgeous clothes and ornate pieces of jewellery, as well as pictures and patterns found in old design books and fashion magazines.
'I also drew on my experiences as a model to create lingerie pieces that work on the body and are as comfortable to wear as they are beautiful.
Instant hit: The range has taken the fashion world by storm
with some of the most popular pieces from the Twenties-inspired
collection almost selling out after just one day of sales
'Rosie for Autograph' by British model and actress Rosie Huntington-Whiteley has far surpassed sales expectations
'My goal was to create a luxurious collection which could flatter women of all ages and sizes, inspiring confidence and making women feel gorgeous in their lingerie. I made sure each design incorporated different shapes of bra and knicker together with camis and kimonos to complement the figure.'
'Following the launch in stores and online, we are delighted with the overwhelming positive reaction that the Rosie for Autograph collection has received,' said Soozie Jenkinson, head of lingerie design at Marks and Spencer.
'We can't wait to share the next collection, which hits M&S stores in October.'
Her luxury Autograph campaign is available to view online now.
Hollywood couple: Rosie is dating British actor Jason Statham