Rosie Huntington-Whiteley launches vintage-inspired lingerie line at M&S (and models it herself, of course)


Rosie Huntington-Whiteley launches her vintage-inspired lingerie line at M&S (and models it herself, of course)

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UPDATED:

20:52 GMT, 31 August 2012

Rosie Huntington-Whiteley today launched her first ever lingerie collection, designed in partnership with M&S. The supermodel and Victoria's Secret Angel made an appearance at the Marks & Spencer store on London's Oxford Street to officially unveil the range, which she said were created with women of 'all shapes and sizes' in mind.

The Devon-born model and actress
collaborated with the British brand's infamous lingerie design team to create a
33-piece collection of silk lingerie sets, camisoles and French knickers and kimono-style robes decorated with rose-print motifs and deco-inspired detailing.

At
the time the collaboration was announced Rosie said: 'M&S is an
iconic British brand, adored by many so I'm very excited to be launching
my debut lingerie line with them.'

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Model and actress Rosie Huntington-Whiteley launches her first lingerie collection at M&S in Oxford Street, London

Rosie, who wore a leather-trimmed dress for the occasion, is a collector of vintage lingerie herself

Rosie says she created the 33-piece collection with women of all shapes and sizes in mind

Lacy lady: Model and actress Rosie Huntington-Whiteley launched her first lingerie collection at M&S in Oxford Street, London

Rosie's Rosie for Autograph collection is the model's first foray into design

'I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead'

Rosie's Rosie for Autograph collection is the model's first foray into design. 'I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead,' she said

M&S said that Rosie For Autograph 'encompasses the chic and sophisticated look synonymous with the Autograph brand, combined with the expertise and inspiration drawn from Rosie’s extensive experience in the fashion industry'.

Ms Huntington-Whiteley said: 'To find inspiration for the collection I trawled my favourite vintage shops and flea markets in London, LA and Paris where I found a treasure trove of gorgeous clothes and ornate pieces of jewellery, as well as pictures and patterns found in old design books and fashion magazines.

'I was particularly drawn to the opulent elegance of the Twenties era which really shows in my designs from the sumptuous silks I chose to the intricate deco-inspired embroidery detailing on the garments.

'The palette was not only inspired by my favourite Twenties pieces, but also it was largely influenced by the rich colours of different types of roses. From the muted tones of dusky pink and green through to dramatic scarlet blooms, I wanted the palette to evoke the beauty of a gorgeous British garden in summer.

Rosie Huntington-WhiRosie Huntington-Whiteley models one of the Twenties-inspired lingerie sets in her new Rosie for Autograph collectioneley models one of the mouth-watering lingerie sets in her recently launched M&S selection

Picture perfect: The Devon-born model, who dreamed of being a designer before she entered the modelling world, showcases one of the Twenties-inspired lingerie sets in her new Rosie for Autograph collection

'I also drew on my experiences as a
model to create lingerie pieces that work on the body and are as
comfortable to wear as they are beautiful. My goal was to create a
luxurious collection which could flatter women of all ages and sizes,
inspiring confidence and making women feel gorgeous in their lingerie. I
made sure each design incorporated different shapes of bra and knicker
together with camis and kimonos to complement the figure.'

M&S head of design for lingerie
Soozie Jenkinson said: 'It’s been a great experience working together
with Rosie. She is as passionate about beautiful lingerie as we are.

'We have combined Rosie’s ideas with
our extensive expertise in lingerie design and development to create a
truly luxurious collection which is not only beautiful but also
extremely accessible and affordable for our customers.'

Ahead of the launch, 25-year-old Rosie shared
her top tips on how to best style one's lingerie – with the priority on
getting properly fitted, which is something her new bosses at M&S can no
doubt help with.

The
right knickers are key, she says, with thongs being the sexy option,
Brazilian cut (the style that became Marks & Spencer's surprise
success story last year) best for trousers, French for curvy girls, and
shorts for those with a boyish figure.

M&S released a 40-second clip of
the Rosie modelling the anticipated selection on 10 August. In the clip,
the model-turned-designer revealed a bit about her love for lingerie.

'I
love everything about lingerie, I've always had a thing for it,' she
said. 'It is completely feminine, it's something for women, it's ours
and it's a little secret.'

Her luxury Autograph campaign is available to view online now.

Rosie, who is a collector of vintage lingerie, models the grey silk teddy from the collection

Rosie posted the pics of herself modelling the collection on her Twitter account, much to the delight of her followers

Social networker: Rosie posted the pics of herself modelling the collection on her Twitter account, much to the delight of her followers. LEFT: Modelling the playsuit, and RIGHT, the bra and brief set

VIDEO: Rosie launches (and models!) her vintage inspired underwear range with Marks & Spencer …

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