Rihanna's TV fashion show slumps in the ratings… as her personal style hits a low point too
11:25 GMT, 30 August 2012
Rihanna's 'Styled To Rock' TV show has suffered a slump in ratings.
The first week of the Sky Living show – fronted by Nicola Roberts and featuring young designers who want to create a festival outfit for the 'You Da One' singer – was watched by 95,000 viewers, before falling to just 79,000 in the second week.
The third week rallied to 110,000, but is still short of the approximate 150,000 viewers who usually tune into the channel.
Unfashionable flop: Rihanna's highly publicised Styled To Rock TV show for channel Sky Living has slumped in the ratings
An insider told The Sun newspaper:
'It's pulled in respectable ratings. It airs on a tough night against
big shows such as Jack Whitehall's 'Bad Education' and it's difficult to
launch a new show against strong competition.'
Sky have claimed repeat viewings and
catch-up TV have led to viewers of 440,000 for the first episode, and
controller Stuart Murphy has said no one would turn Rihanna down for a
He said: 'It was trending and Rihanna
is the biggest star in the world. Find me a channel controller who
would turn down Rihanna in her own series.'
Refreshing: Rihanna hit the High Street in London today instead of going to designer shops
The news comes as Rihanna looked in need was in need of a serious style intervention herself.
The star was seen out in a figure-concealing black maxi dress with matching baseball cap over her jet-black curls and clunky black boots.
The outfits one saving grace was a statement green leather biker jacket and slick of scarlet lipstick.
A throng of screaming fans were waiting for a glimpse of their idol as she arrived at her hotel and Rihanna gave them a smile and wave before making her way inside.
Rihanna is currently in the UK because she will be performing alongside a host of other stars at the closing ceremony for the London 2012 Paralympics.
Style dip: Rihanna's recent looks have not exactly set the fashion world alight
It has been reported that she is set to duet with Coldplay and perform their collaborative effort Princess of China.
Her appearance in London comes as Brit Kelly Osbourne has taken to Twitter to slam the star.
The Fashion Police host appeared to suggest the singer should get a ‘sense of humour’ as she defended her co-star Joan Rivers as the comedienne recently blasted Rihanna when the Bajan beauty said she still ‘loves’ her ex-boyfriend Chris Brown.
Kelly wrote on Twitter: 'W/ the greatest of respect 2 a young lady of whom I love please get a sense of humor @Joan_Rivers paved the way 4 all us opinionated ladies!'
Many admirers: Rihanna smiled and waved to a throng of fans gathered outside her hotel