Rihanna to design 'street to chic' clothing line for River Island
17:27 GMT, 16 July 2012
British High Street chain River Island have announced popstar Rihanna will be turning fashion designer for them by creating her own clothing range.
Her first capsule collection will go on sale in the stores from spring 2013.
The We Found Love singer is known for her sense of style, whether she's going glam on the red carpet, working a casual look or wowing audiences with her outrageous stage costumes.
From street: Rihanna has a distinctive sense
of style when working a more casual look which will be reflected in her
new range for River Island…
To chic: The singer's red carpet choices this year were glamorous and sexy
Rumours were rife Rihanna was going
to work with River Island after she was spotted visiting the chain's
head office in London in March and the singer has now admitted she has wanted to
become involved in fashion for a while.
She said: 'I’ve been wanting to design my own collection for some time. River
Island is the perfect partner for me to collaborate with and working
with a British, family run business also really appealed to me.
London really inspiring and River Island loves to have fun with clothes.
I’m looking forward to working with them and creating something really
Style icon: The singer isn't afraid of making bold and revealing fashion choices on stage
The clothes and accessories in the popstar's line have not yet been finalised but River Island chief executive Ben Lewis said the range will reflect her 'street to chic' style.
He said: 'We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way.
'Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit.
'Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.'
'Perfect fit': Rihanna's style is in tune with River Island's as reflected in these outfits from the store's women's 2012 autumn/winter collection
Capsule collection to come: Rihanna's range will be in stores from spring 2013