We're all having a blonde moment! How Rihanna and Adele's latest reinventions have seen a 41 per cent increase in hair-dye sales
Rihanna is renowned for changing her hair colour every couple of hours, but her latest reinvention – as a blonde – seems to have caught the nation's imagination.
The nation's sweetheart, Adele, also stepped out with bleached bouffant locks at the Grammys earlier this month, and it seems the rest of us have followed suit.
Asda has seen a 41 per cent increase in sales of blond hair dyes since the Grammys on February 12.
Dressed up and down: Rihanna shows off her blonde locks at the BRITs on Tuesday night
It seems that British women want to emulate the golden godesses – but without the A-list price tag.
And while bleaching your own hair used to carry an element of danger, home dye kits have improved so much it's now very safe to DIY.
Laura Northend, Health and Beauty customer planner at Asda said: 'Rihanna has always been an innovator of fashion, leading the way for others to follow so it’s no surprise that sales of blonde hair dyes have soared especially as the nation’s sweetheart, Adele, has been sporting the bottle blonde look, too.
Celebrity hairdresser Andrew Barton has also noticed an increase in customers who want to lighten their locks.
He said: 'Blondes come in all shapes and sizes, the sophisticated blonde, the Ibiza sun-kissed blonde, the power blonde, or the Swedish natural blonde – there is a blonde for everyone.
Classy blonde locks: Adele at the Grammys (left) and at the BRITs
'At my salon, “going blonde” accounts for 70 per cent of all colour applications.
Jayson Gray International technical creative director at Toni&Guy in London added: 'We too have seen a huge rise in the number of people asking to be “lightened” but more in a sunkissed, natural way.
'We suggest a “dusky-rootage” vibe, which allows the hair to keep that darker root-but graduate into a blend of two or three varying blonde shades, which accent and enliven the skin tone.'
Those who choose to do it yourself beware. Gray says that Toni&Guy have also seen a rise in people who have tried to dye their hair blonde but then come to see them to get it fixed.
He said: 'We do see alot of “botched” home jobs, where people have picked the wrong shade and have ended up with “tangerine and white”marbled results.
'This is never a good look on anyone and can more often than not, be a real nightmare and costly to correct.'
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Andrew Barton is one of the UK’s most celebrated hairdressing names he has worked with both celebrities and royals for both magazine shoots and star-studded events…
Here are his top tips for going blonde:
Tips from a professional: Andrew Barton
encourages people who want to go blonde to visit a salon for a free
There is a blonde for everyone, visit a salon for a free consultation to find out what shade of blonde would suit your skin tone. Full head blondes are higher maintenance as the roots will need to be re touched every six weeks where highlights only need to be re done every three months.
Use a blonde toning shampoo at least once a week to help to stop unwanted yellow tones.
When getting highlights ask your stylist to foil the hair in a diagonal pattern rather than horizontal weaves as this will follow the hairs growth pattern and ensures the regrowth doesn't come through as quickly.
Ask your stylist to reduce the amount of bleach when highlighting and add more tinted lights for a gentler more natural result.
Use a shampoo conditioner and mask formulated for blonde hair to keep blonde hair shinning with health.
Ask for fine highlights at the hairline and parting area this will also help with regrowth.
Avoid highlights on short haircuts as they look like tiger prints instead go for an all-over blonde shade.
Icy cool ash tones are ageing on a woman over 50, instead opt for a blonde like a champagne or biscuit that adds more colour to the skin and takes off the years.
Your hair salon may offer a top up express service for heavy regrowth, where only the visible roots are re touched.