Ready for a facekini? Hideous full-face lycra masks cramp the style of fair complexions in China

Ready for a facekini Hideous full-face lycra masks cramp the style of fair complexions in China

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UPDATED:

00:16 GMT, 27 August 2012

So we've endured the rise of the tankini (a tank top and bikini bottoms), mankini (a bikini for men) and burkini (a hybrid of a burqa and bikini). But are you ready for the most hideous beachwear trend yet, the facekini

As modelled above, these full-face Lycra masks are designed to protect pale complexions from harsh UV rays at the beach — not, as you might think, to hide the wearer’s identity during an armed robbery.

While a wide-brimmed hat, staying in the shade or factor 50 suncream are enough for most of us, facekinis are hugely popular in China.

Facekini masks are designed to protect people from harsh UV rays

Hideous! Facekini masks are designed to protect people from harsh UV rays

And as an added bonus, the makers claim they also ‘repel insects and jellyfish’ — along with, we assume, any eligible men walking past.