Radical overhaul planned for John Lewis as it aims to shake off "fuddy-duddy" image

Radical overhaul planned for John Lewis as it aims to shake off "fuddy-duddy" image

Radical overhaul planned for John Lewis as it aims to shake off “fuddy-duddy” image

5:42 PM on 3rd June 2011

 Despite regularly coming top in surveys rating service and staff politeness, John Lewis said it is

Despite regularly coming top in surveys rating service and staff politeness, John Lewis said it is “15 years behind Tesco”

John Lewiss marketing manager Craig Inglis called the brand

John Lewis’s marketing manager Craig Inglis called the brand “beige”