QVC commemorates Titanic centennial with $69 perfume


Does anyone smell disaster QVC commemorates Titanic centennial with $69 perfume

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UPDATED:

18:36 GMT, 27 March 2012

It has been almost exactly 100 years since the sinking of the Titanic and yet the intrigue of the disaster continues to make headlines.

But aside from impressive new images of the wreckage on the ocean floor and our collective excitement at the thought of Leo and Kate dancing the polka in 3D, is the bizarre news that QVC is launching a Titanic-inspired perfume to coincide with the centennial.

To commemorate the occasion, the shopping channel has created Legacy 1012 Titanic, a fragrance inspired not by the disaster they say, but by a British perfumer and survivor.

Fateful voyager: The Titanic left for Southampton exactly 100 years ago this April

Fateful voyager: The Titanic left for Southampton exactly 100 years ago this April

German-born Adolphe Saafeld from Manchester, UK, had been aboard the fateful ship in 2012 carrying with him a leather satchel containing handwritten notes and 65 vials of essences and oils.

According to QVC, he had been on his way to America to make his fortune with a new fragrance he hoped to debut.

But when disaster struck, Mr Saafeld's life's work was left behind to sink to the bottom of the sea as he fought to survive.

The smell of shipwreck: QVC has launched Legacy 1012 Titanic, a perfume inspired by survivor and perfumer Adolphe Saafeld

The smell of shipwreck: QVC has launched Legacy 1012 Titanic, a perfume inspired by survivor and perfumer Adolphe Saafeld

Astonishingly, 62 of those 65 vials were
recovered and now QVC has re-imagined the fragrance that the perfumer
might have concocted himself given the flavours and sents of the oils
discovered.

And Eau de Iceberg it is not.

Leonardo DiCaprio and Kate Winslet in Titanic to be re-released in 3D

Leonardo DiCaprio and Kate Winslet in Titanic to be re-released in 3D

QVC's website instead describes it as:
'Distinctive discovery. Inspired by actual essences recovered from the
wreck of the Titanic, Legacy 1912 eau de parfum surrounds you with the
fragrance of delicate lemon and nerolis, alongside blushing rose and
warm, sheer amber.

'A testament to the enduring nature of history, this scent also honors the legacy of British perfume maker Adolphe Saalfeld, who had to leave his precious case of perfume vials behind when he fled the ship.'

Anyone curious to know what Rose deWitt Bukater may have smelled like can pick up a bottle for $69 on the QVC website.

Inspired by other found artifacts
from the ship, the pale gold scent is packaged tastefully in a clear
bottle with an elaborate design surrounding its name.

Though
news of the launch marks the 100th anniversary of the famous disaster,
Legacy 1012 Titanic, is available only for advance order and will be
shipped to customers in July.

But given the provenance of the essences and oils from which the scent is derived, let's hope the shipped goods actually arrive.