Quitting Brits give up dieting after just a month – and one in five desperate slimmers would even try the starvation diet
13:16 GMT, 8 November 2012
It won't be long before Brits are setting themselves New Year resolutions to lose weight in 2013.
But according to research, the best intentions won't last until February as half of dieters will give up after just a month.
In a poll, 51 per cent of women and 38 per cent of men blamed their lack of willpower for their inability to lose weight.
Lack of willpower: Many admitted they couldn't stick to a diet for a month in a poll
Many admitted if they could stick to a diet plan, they would love to be rid of at least two stone.
Alarmingly, one in five people confessed they would resort to desperate measures to lose weight as they have considered embarking on a starvation diet with the motto 'eating is cheating'.
One in ten would try a liquid only diet while many more said they would consider drastic weight
loss methods usually reserved for the clinically obese such as surgery.
Almost one in ten would consider
liposuction, one in 14 would look at having a gastric band fitted, while
one in 25 would consider stomach stapling.
Love to be lighter: One in four want to lose two stone
According to the NHS Information Centre,
the number of hospital procedures for weight loss stomach surgery rose
to 8,087 in 2010/2011- 12 per cent higher than in 2009/2010 when there were
7,214 procedures performed.
Franco Beer from diet aid product Slimsticks, who commissioned the study of over 1000 adults, said: 'The research suggests that more and more people are seeing radical weight loss options as an easier or more effective solution than dieting or healthy eating.
'However this is not the case. The best way to lose weight and keep it off is to eat less.'
It also emerged that 16-24-year-olds try a new diet every month.
Not being able to fit into an item of
clothing was the thing most likely to prompt one in three to start
dieting, while looking at themselves in a bad photograph was the main
reason for one in four.
More than one in four people said they want to lose up to one stone while a similar number said they could do with losing two stones.
The stomach is overwhelmingly the biggest problem area where people would like to lose weight, for 91 per cent of men and 76 per cent of women.
The majority of women polled said they wanted to lose weight to look better (82 per cent), compared with 64 per cent of men.
Meanwhile 77 per cent of all those polled said they wanted to lose weight to be healthier.
People are most likely to consider a healthier diet (84 per cent) and reduced portion size (74 per cent) as methods of weightloss, while around one in seven (14 per cent) will consider using slimming supplements/aids.
Don't resort to drastic methods: Experts advise healthy eating and smaller portions as the best way to lose weight
Independent registered dietitian Priya Tew said healthy eating and controlling portion sizes were the best ways to lose weight and people could stick to eating this way if they planned ahead.
She said: 'With the rates of obesity increasing year after year it can seem like an impossible task to stop the pounds piling on.
'Having a balanced diet, an active lifestyle and careful portion control is the key. Over eating by just 200 calories a day will lead to weight gain over a year.
'Our lifestyles are so busy with food so readily available now, making preparation and planning essential if you are going to eat healthily.'