Qatari-owned Harrods wrapped in red, white and blue as it unveils Royal-themed windows for Queen's Diamond Jubilee celebration
17:23 GMT, 16 May 2012
A mist of red, white and blue shrouded the faade of Harrods as its new Jubilee-inspired window displays were unveiled.
In celebration of the Queen's 60th year on the throne the London department store has temporarily replaced its famous green and gold canopies with shades of red and gold to frame 31 crowns designed by some of the world's leading brands.
Over 100 of its employees lined the streets singing a rendition of God Save the Queen as the intricate artworks were seen for the first time.
Harrods employees performed a rendition of God Save The Queen outside the store as the new window displays were unveiled
Jewellers including Tiffany, De Beers, Chopard and Bvlgari were tasked with producing versions of the regal headpiece. While Mulberry, Paul Smith, Escada, Lanvin, Roberto Cavalli and Valentino were recruited to represent the fashion world.
Mark Briggs, Harrods’ store image director, said: 'We are delighted to be flying the British flag in celebration of Her Majesty Queen Elizabeth II’s 60 years on the throne.
'Harrods is proud of its British heritage and working with a host of world-class brands is the perfect way for the store to celebrate this momentous occasion.'
The shop will also be hosting an exhibition of gowns and a replica if the Queen’s Coronation satin dress. As well as new visual displays the Knightsbridge retail emporium will broadcast the national anthem from speakers on the side of the building every day for a month.
The London department store has temporarily replaced its famous green and gold canopies with shades of red and gold
Staff members get in the party spirit (left) while an aptly dressed bystander waves a Union flag (right)
The tune will be played every day at midday from this Wednesday until Friday June 15 and during the actual Jubilee weekend of June 2 it will be sounded every hour on the hour between midday and 6pm.
Harrods was sold for 1.5billion to Qatar Holding in May 2010 following owner Mohamed al Fayed's decision to retire. The sale ended the Egyptian's 25-year ownership of the store.
Harrods was founded in 1834 as a wholesale grocery shop in the less than salubrious Stepney area of East London by Charles Henry Harrod, who had a special interest in tea.
He moved, in 1849, to a small shop on the site of the current store to escape the crime and vice of the East End, and to capitalise on trade from the Great Exhibition of 1851 in nearby Hyde Park.
The current store stands on a 4.5 acre site on Brompton Road in prestigious Knightsbridge, and has more than 1m square feet of selling space, spanning more than 330 departments.
The faade of the prestigious Harrods department store in Knightsbridge was barely visible today as red, white and blue confetti filled the air
From left: Creations from Escada, Chopard and De Beers will be on display at Harrods on Brompton Road
In celebration of the Jubilee Harrods commissioned 31 global brands to produce a crown (Above from left: Faberge, Salvatore Ferragamo, Lanvin)
Mulberry, Paul Smith and Bvlgari were recruited by the London retail emporium to represent the fashion world
A woman walks through a carpet of confetti left outside the department store
All smiles: Harrods' staff members take a break from work and pour out into the streets