'I am the stopped clock of fashion, I tell the right time once every 25 years': Prince Charles downplays sense of style as he launches first men's catwalk eventOfficial launch of London Collections: Men at St James's Palace
Dame Vivienne Westwood, Tommy Hilfiger and Tom Ford among the guests
12:51 GMT, 15 June 2012
Prince Charles was dubbed one of the world's most stylish men by GQ magazine this year, earning him place in a weekly picture gallery alongside stars such as Ewan McGregor, Damian Lewis and Benedict Cumberbatch.
But last night the 63-year-old downplayed his dapper sense of style. Standing on a podium at St James's Palace to launch London's first Men's Fashion Week(end) he told the audience that he was resembled a 'stopped clock', only getting his fashions right 'every 25 years'.
Some of the industry's biggest names turned out for the event including designers Dame Vivienne Westwood, Tommy Hilfiger, Tom Ford, Oliver Spencer and Nicole Fahri. Singer Tinie Tempah, Culture Secretary Jeremy Hunt, and David Walliams were also among the crowd.
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Dylan Jones, Prince Charles, Harold Tillman and Caroline Rush at the launch of London Collections: Men
Sticking to his smart Savile Row tailoring, Charles opted for a navy double breasted Anderson & Sheppard suit, Turnbull & Asser shirt, tie and hankerchief and a pair of 43-year old black Lobb shoes.
He told guests: 'I'm finding it very hard to live with myself, ladies and gentlemen. Because someone suggested that I might be an icon of fashion. After 64 bleeding years. I don't know why.'
'I have lurched from being the best-dressed man to being the worst dressed man.
'I don't know why – presumably it sells publications. Meanwhile I have gone on, like a stopped clock – and my time comes around every 25 years.'
'Someone suggested that I might be an icon of fashion. After 64 bleeding years. I don't know why,' Charles said
Prince Charles with Tinie Tempah (left) and Tommy Hilfiger (right)
The new London Collections:Men three-day event, presenting summer 2013 collections, is being coordinated by a committee featuring GQ editor Dylan Jones, U.S.
designer Tom Ford and Elton John’s partner David Furnish.
British designers confirmed to take part include Aquascutum, Fashion East, Gieves & Hawkes, J.W. Anderson, Lou Margaret Howell, Oliver Spencer, Richard James and TOPMAN.
During a tour of South Africa last autumn with the Duchess of Cornwall Charles described his style as 'classic, timeless'.
David Walliams: 'I asked
Charles what he wears. He said mostly Primark, but George at Asda too:
he likes to mix it up.'
But London Collections:Men isn't Charles' first foray into fashion, and he has had much involvement in the industry over the years. In 2008, in a bid to boost the global wool industry, he launched the Prince of Wales’ Campaign for Wool.
The opening of a wool exhibit, Wool Modern, which showcased some of the world's most famous wool designs last autumn attracted the likes of Vivienne Westwood and Julien Macdonald. And in 2009 Charles was named the most fashionable man in the world, by Esquire magazine, beating OutKast rapper Andr 3000 and Barack Obama.
Attending the palace last night to learn about the initiative, punk designer Dame Vivienne Westwood said a great part of her respect for the Royal Family was due to Charles.
She said: 'I am a very big fan of the Queen, I think she is marvellous and everybody else is coming round to that opinion.
'She is so important and a quick way of summing that up is to say that if we didn’t have her we would be like everybody else.
But I think a great part of my respect for the royals is based on
Prince Charles – he has done much better things for the country than any
I asked Charles what he wears. He said mostly Primark, but George at Asda too: he likes to mix it up,' David Walliams joked
Rapper Tinie Tempah, who has recently launched a fashion range, is also a member. The Londoner said it had been an honour to talk with Charles, adding: “It is something I am going to cherish for the rest of my life.
“It seems that there is more attention being to be paid to young British fashion designers and young British musicians these days and I am happy to be a part of that,” he added.
Meanwhile David Walliams joked: 'I asked Charles what he wears. He said mostly Primark, but George at Asda too: he likes to mix it up.'
London Collections: Men, organised by the British Fashion Council, will run until Sunday 17 June and will combine shows, presentations, exhibitions, events and digital programming.
Venues are spread out around London and include locations such as the Royal Opera House, Savile Row and Greek Street in Soho.
PRINCE CHARLES GETS IT SPOT ON AT 64…
Prince Charles sports a cream Barbour jacket on the farm and some sharp tailoring for the Jubilee
BUT IN THE 90'S…
Beige trousers and thick-soled shoes in India a dinner jacket for a state banquet and a kilt for the Highlands