"Primped" reality TV stars blamed for metrosexual males addicted to straightening irons and who "can"t live without"…

“Primped” reality TV stars blamed for breed of metrosexuals addicted to straightening irons

3:37 PM on 25th August 2011

Metrosexual role model: Joey Essex from The Only Way Is Essex is a self-confessed fan of straightening irons

Metrosexual role model: Joey Essex from The Only Way Is Essex is a self-confessed fan of straightening irons

Made up: Men like the

Made up: Men like the “primped” Geordie Shore boys are normalising the use of men”s grooming products, according to Dixons

TOP FIVE TRAVEL PRODUCTS MEN “COULD NOT LIVE WITHOUT