Primark gets the X-factor as Little Mix launch their debut children's clothing range
17:33 GMT, 24 September 2012
They have taken the world by storm since they won last year's X-Factor and with their savvy style and inspirational attitudes have become overnight role models for young girls.
And now Tulisa's 'little muffins' are chanelling their superstar status to launch a clothing line with high-street value chain Primark for their younger fans.
Little Mix's new line for 7-13 year olds, includes bold and fun T-shirts, accessories, leggings and nightwear that have all been inspired by each of the girl's playful sense of style and individual personalities.
Perry, Leigh-Ann, Jesy and Jade have created a new children's clothing line for Primark
The new line is colourful and fun with an urban edge and incorporates a girly and sport look
The range is bright and colourful with hues of fuchsia and turquoise and is sporty and very girlie but has an urban twist, reflecting just how the four-strong girl band like dressing themselves.
Each Little Mixer has placed her own stamp on the range with colourful individual icons.
19-year-old Perrie Edwards, who is dating One Direction's Zayn Malik, has a flower as her signature stamp while Jesy Nelson, 21, has a boombox as hers.
The range is cool and fun for Little Mix fans aged 7-13
Each band member has her own individual stamp to add to the collection and shoppers can choose their favourite
19-year-old Jade Thirwell has a bowtie as her individual icon and Leigh-Ann, 19, has a baseball cap as hers.
The new range launched just in time for Primark's brand new four-storey unit, which is near Tottenham Court Road and has a capacity for almost 2,500 shoppers.
82,000 sq ft, it is significantly bigger than Primark’s other Oxford
Street store, which opened in 2007 and covers 70,000 sq ft.
Prices for the Little Mix collection range from 2 for bracelets, to 10 for sweat tops, with the collection launching in stores from 24th September.
As well as T-shirts, the range includes accessories and printed leggings and reflects the band's style