Primark bosses seek legal action after a fake store opens its doors to tourists in Dubai


Primark bosses seek legal action after fake store opens its doors to tourists in Dubai – and claims never to have heard of the real thing

Iranian businessman now wants to partner with official Primark to 'make brand famous in the Middle East'

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UPDATED:

14:45 GMT, 2 May 2012

Designers regularly find their goods copied and sold to tourists desperate to have the latest 'it bag'. But no one would have guessed that bargain superstore Primark would be affected by copycats.

Looking for all the world like the real thing, a fake version of the popular fast-fashion high street clothing chain has opened up in Dubai – much to the shock of the genuine Primark owners.

British shoppers in Dubai who have visited the phoney Primark store say the clothes bear little resemblance to the clothes found in the real Primark stores.

Fake Sheikh: The owner of a counterfeit Primark store opened in Dubai says Brit bosses of genuine Primark stores should be thankful as he's making the brand famous in the Middle East

Fake Sheikh: The owner of a counterfeit Primark store opened in Dubai
says Brit bosses of genuine Primark stores should be
thankful as he's making the brand famous in the Middle East (photograph via @dalchodha on Twitter)

Located on Bank Street in the Bur Dubai district, the fake store has been opened by Iranian expatriate Yaqoub Hatami and four partners.

The brand means little to its Arabian customers, with only tourists and ex-pats recognising the familiar name.

Discussing the venture the entrepreneur claims he didn't know about the famous UK brand when he opened – but now says he would like to be an official partner of the genuine Primark brand, which is owned by Associate British Food.

Primark launch legal suit after a fake store opens in Dubai

Legal battle A spokesman for the real Primark, pictured above, said the store was 'not legitimate' and the company was considering its legal options

He said: 'We are talking to them now, we want to be their franchise partner here in Dubai, we can make Primark famous in the Middle East.'

A spokesperson for the Ireland-based brand said: 'This is not a legitimate store and the company is considering its legal options.'

If the UAE close the branch Hatami could face a fine of up to 1,680.

This
is the second courtroom battle for the budget chain following a fake
childrenswear branch opening in Norway last month. Trading standards
have been notified of both.

Primark currently operates 236 stores in the UK, Ireland, Spain, the Netherlands, Belgium, Germany and Portugal

Primark launch legal suit after a fake store opens in Dubai

Bling resort: Dubai is famous for being the wealthy retail capital of the Gulf