Primark accused of taking excessive "inspiration" from top New York designer Prabal Gurung

A fashion tribute gone too far Primark accused of taking excessive 'inspiration' from top New York designer Prabal Gurung

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UPDATED:

13:40 GMT, 10 March 2012

As a darling of the New York fashion
scene, Prabal Gurung has a high-profile fan club that includes Lana Del
Rey, Mila Kunis Sarah Jessica Parker – and, it appears, the designers at
popular budget retailer, Primark.

The chain, which has stores in the
UK, Ireland and across the rest of Europe, seems to have paid extensive
tribute to the much-loved label's resort 2012 collection.

While the Primark garments are not copies – there are enough significant differences to prevent such a claim – there are some distinctive hallmarks shared by the two lines.

Primark

Prabal Gurung

Designer style on a budget The Mirror dress at UK budget chain Primark (left) bears a similar print, design and colourway to a design from the resort 2012 collection by Prabal Gurung (right)

The most faithful likeness is a pink, yellow, black and white floral design
that Primark calls the Mirror dress. Indeed, the name is fitting given that it almost 'mirrors' a Prabal Gurung frock worn by Sarah Jessica
Parker to the premiere of I Don't Know How She Does It last September.

Lana Del Rey wore a Prabal design in a similar print and colourway to the Q Awards last October.

Of course the Primark version, at
just $24, costs just a fraction of Mr Gurung's designs, which typically
retail for well in excess of $1,600.

Sarah Jessica Parker

Lana Del Rey

Theme and variations: The distinctive Prabal Gurung creation has been spotted on Sarah Jessica Parker (left) while another piece from his resort collection was worn by Lana Del Rey (right)

Primark

Flower power: Mr Gurung was alerted to the likeness via Twitter yesterday, when a fan sent him an Instagram snap of the Primark window display at its flagship store on London's Oxford Street

The similarities between the two collections don't end there. A white sleeveless shirt with statement Peter Pan collar also seems to have taken a style lead from the Prabal line, as does a dress, which shares the almost exact shade of green in the skirt.

Mr Gurung was alerted to the likeness via Twitter yesterday, when a fan sent him an Instagram snap of the Primark window display at its flagship store on London's Oxford Street

The original tweet from user Nickgfromdc read: 'Wow is that primark ripping off @prabalgurung'

The designer replied: 'Oh boy looks like it TY 4 lettin us know.'

Primark

Prabal Gurung

Tribute A Primark white sleeveless shirt with statement Peter Pan collar (left) also seems to have taken a style lead from a piece in the Prabal Gurung line (right)

Primark

Prabal Gurung

Style echo: The green hem of a Primark frock (left) is almost the exact same shade as one on a Prabal dress (right). Both garments are also both predominately white with black sleeves

There
has been no indication whether Mr Gurung plans on taking any legal
action against Primark, though if he did elect to do so, he would not be the first.

In February last year, the retailer was forced into an 85,000 out-of-court settlement after it was accused of copying textile designs by British company Ashley Wilde Boulevard.

Primark also settled out-of-court with fashion firm Superdry for an undisclosed sum after it was accused of copying the design for a jacket worn by David Beckham.