Plus-size Vogue cover girl Robyn Lawley is back to flaunt her curves for Boux Avenue's latest lingerie range
09:30 GMT, 14 September 2012
Plus-size model Robyn Lawley has
become somewhat of supernova in the fashion industry, defying ideals of
thinness equals beauty to star on the world's most covetable magazine
covers and ad campaigns.
The 23-year-old size 16 model was such a hit as the face of Boux Avenue lingerie that they have asked her back to flaunt her curves once more.
Boux Avenue, which is the brainchild of Dragon's Den star and businessman Theo Paphitis, is championing real women
of all shapes and sizes and encouraging healthier silhouettes to infiltrate
the catwalk this fashion week.
Plus-size model Robyn Lawley portrays how women of all shapes and sizes can look good in underwear
To hit the catwalk with a bang, the lingerie brand have launched new styles from the
Curve collection which are specially designed to complement and enhance women's best assets.
Aiming to cater to all shapes and sizes, the
collection provides the perfect fit for a diverse range of sizes from a
30A to 40H and sizes 8-20, whether your figure is sporty, pear, apple or
Addressing the ongoing size debate,
Boux Avenue embraces a healthy attitude to body shapes providing options
for all women whatever their size or curves.
This is where Robyn fits in perfectly with the brand's ethos.
The new range comes in a collection designed for all shapes and sizes with both day wear and sexy nightwear
The Australian model, who is a proud size 16, fronts the underwear line for a second time after hitting the headlines for their autumn campaign, where she replaced size 10 Strictly Come Dancing star Ola Jordan, 29, who was the face and body of the brand for over a year.
has graced the pages of French Elle, French Vogue and Australian Vogue
and has become a role model for curvy women in recent years.
She is an activist on supporting healthy body image in women,
particularly young girls with low self-esteem, and also has a food blog
called Robyn Lawley Eats.
Robyn, who was once called chubby, now embraces her curves and represents real women
Supporting ‘team real
women’ the fashion industry has witnessed a surge in plus size model
agencies led by fashion’s most influential figures, and campaign’s such
as Vogue’s health initiative encouraging a more realistic view on body
Boux Avenue is a brand that actively embraces this by championing real women.
'We design our collection to celebrate
body shapes, encouraging women to love their silhouette, using
beautiful and luxurious fabrics.
'We create striking, sensual and sexy
styles that will make every single women feel confident in their own
With London Fashion Week starting today, we wanted to celebrate curves and show women that
the perfect lingerie can really make a difference to your shape,' said Debby Duckett, Boux Avenue Buying Director.
The label is the brainchild of Dragon's Den star Theo Pathitis
Robyn is an experienced cover girl and her curves have made her famous
ABOUT THE COLLECTION…
Featuring two seductive stories, The Feminine Allure and After Hours Glamour, there’s a look and feel for every shape and size.
The Feminine Allure features a
selection of lingerie sets in delicate lace and sumptuous
satin, perfect for everyday wear with a touch of luxury.
hues inject an irresistible dose of colour into the collection alongside
chic black, blush cream and soft leopard print.
For a sultry, more seductive feel the
After Hours Glamour collection incorporates black lace, flirty frills and intricate