Pixie Lott dazzles in sexy purple dress as she announces her FOURTH range for Lipsy

EXCLUSIVE: Pixie Lott dazzles in sexy purple dress as she announces her FOURTH range for Lipsy

12:52 AM on 23rd July 2011

Pretty in purple: Pixie Lott poses in a sexy cut-out dress from her new range for high-street store Lipsy

Pretty in purple: Pixie Lott poses in a sexy cut-out dress from her new range for high-street store Lipsy

New look: It seems the new range represents a new grown-up side of Pixie

New look: It seems the new range represents a new grown-up side of Pixie

Quirky: Pixie left the campaign shoot wearing a cute Lipsy cat-print playsuit Quirky: Pixie left the campaign shoot wearing a cute Lipsy cat-print playsuit

Quirky: Pixie left the campaign shoot wearing a cute Lipsy cat-print playsuit

Feminine and floral: Pixie went for more casual looks in her last range for Lipsy

Feminine and floral: Pixie went for more casual looks in her last range for Lipsy

Sexy: Pixie shows off her enviable figure in this shot, taken from her last collection

Sexy: Pixie shows off her enviable figure in this shot, taken from her last collection