Peter Andre launches his own fashion range with the help of a scantily clad model… But is anyone looking at the clothes
17:55 GMT, 5 November 2012
Not content with successful music and TV careers, Peter Andre has launched his latest venture – a foray into the fashion world.
Modelled by Peter, a minimally clothed female model named Hollie Gallently, and TOWIE star Amy Childs' other half, David Peters; the new range is the follow-up to his first.collection, which also included childrenswear.
Like ex-wife, Katie Price, who launched
her own equestrian-inspired clothing collection last year, Andre's take
on fashion reflects his sporty personality and Greek background.
Alpha male: Pete does his best 'Blue Steel' at the launch of his new 'alpha by Peter Andre' collection
Scantily clad: Peter and model Hollie Gallently at the launch of his 'alpha by Peter Andre' menswear collection
Cool: Peter models a navy 'Torino' shirt, 55, (left) and an Alpha t-shirt, 24.99, (right) from his new collection
Called 'alpha by Peter Andre', each piece
in the new menswear collection features a Greek alpha symbol, which
Andre describes as a 'cultural, yet fashionable' sign of his Greek
The capsule collection includes shirts in low key hues of white, grey and navy with contrast collars and piping, as well as v-neck t-shirts in equally pared down shades of white, black and grey.
Other key pieces include striped work shirts in pale grey and blue, and embellished t-shirts emblazoned with the alpha logo.
'I am extremely proud of my latest alpha’ menswear range,' said Andre. 'I hope all you guys will enjoy wearing it as much as I do!'
Sporty: Peter models a white hoody t-shirt, 25, (left) and an 'Umberto' shirt, 60, (right) from his new collection
Menswear: Models Hollie Gallently (left) and David Peters (right) strike a pose with Peter Andre
Andre, who was involved in the design process from start to finish, added:
'I am thrilled to be launching my new clothing collection. The modern man likes to look after [himself] and I am no different. I am proud to be offering a new range for them to choose from.'
Pieces in the new collection, which start at 24.99 for a v-neck cotton t-shirt, were made in Italy and are aimed at hardworking men who need to look smart in the office.
Andre said: '[The collection] includes something to suit all occasions. There really is something for all men and a shirt for every day of the week!'
Zoolander: Pete switches to 'Magnum' at the launch of his 'alpha by Peter Andre' collection
Celebrity style: Pete's pieces are available from peterandre.com and celebrityfashionclothing.co.uk
Peter Andre’s clothing range is available now from peterandre.com and celebrityfashionclothing.co.uk