Peter Andre launches his own fashion range with the help of a scantily clad model… But is anyone looking at the clothes?

Peter Andre launches his own fashion range with the help of a scantily clad model… But is anyone looking at the clothes

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UPDATED:

17:55 GMT, 5 November 2012

Not content with successful music and TV careers, Peter Andre has launched his latest venture – a foray into the fashion world.

Modelled by Peter, a minimally clothed female model named Hollie Gallently, and TOWIE star Amy Childs' other half, David Peters; the new range is the follow-up to his first.collection, which also included childrenswear.

Like ex-wife, Katie Price, who launched
her own equestrian-inspired clothing collection last year, Andre's take
on fashion reflects his sporty personality and Greek background.

Peter Andre at the launch of his 'Alpha by Peter Andre' menswear collection

Alpha male: Pete does his best 'Blue Steel' at the launch of his new 'alpha by Peter Andre' collection

Peter Andre and model Hollie Gallently at the launch of his 'Alpha by Peter Andre' menswear collection

Scantily clad: Peter and model Hollie Gallently at the launch of his 'alpha by Peter Andre' menswear collection

Peter Andre models a navy 'Torino' shirt, 55, from his new Alpha collection

Peter Andre models a print 'Greek Alphabet' t-shirt, 24.99, from his new Alpha collection

Cool: Peter models a navy 'Torino' shirt, 55, (left) and an Alpha t-shirt, 24.99, (right) from his new collection

Called 'alpha by Peter Andre', each piece
in the new menswear collection features a Greek alpha symbol, which
Andre describes as a 'cultural, yet fashionable' sign of his Greek
heritage.

The capsule collection includes shirts in low key hues of white, grey and navy with contrast collars and piping, as well as v-neck t-shirts in equally pared down shades of white, black and grey.

Other key pieces include striped work shirts in pale grey and blue, and embellished t-shirts emblazoned with the alpha logo.

'I am extremely proud of my latest alpha’ menswear range,' said Andre. 'I hope all you guys will enjoy wearing it as much as I do!'

Peter Andre models a white hooded t-shirt, 25, from his new Alpha collection

Peter Andre models a grey 'Umberto' shirt, 60, from his new Alpha collection

Sporty: Peter models a white hoody t-shirt, 25, (left) and an 'Umberto' shirt, 60, (right) from his new collection

Peter Andre and models Hollie Gallently and David Peters at the launch of his 'Alpha by Peter Andre' menswear collection

Menswear: Models Hollie Gallently (left) and David Peters (right) strike a pose with Peter Andre

Andre, who was involved in the design process from start to finish, added:

'I am thrilled to be launching my new clothing collection. The modern man likes to look after [himself] and I am no different. I am proud to be offering a new range for them to choose from.'

Pieces in the new collection, which start at 24.99 for a v-neck cotton t-shirt, were made in Italy and are aimed at hardworking men who need to look smart in the office.

Andre said: '[The collection] includes something to suit all occasions. There really is something for all men and a shirt for every day of the week!'

Peter Andre at the launch of his 'Alpha by Peter Andre' menswear collection

Zoolander: Pete switches to 'Magnum' at the launch of his 'alpha by Peter Andre' collection

Pete's pieces are available from peterandre.com and celebrityfashionclothing.co.uk

Celebrity style: Pete's pieces are available from peterandre.com and celebrityfashionclothing.co.uk

Peter Andre’s clothing range is available now from peterandre.com and celebrityfashionclothing.co.uk