The smell of success: Perfume market booms with Christmas sales expected to reach 790m and every UK adult spending 17.59 on fragrance
Top ten lists for him and her created by fragrance website escentual.com
Scents by Lady Gaga and James Bond among nation's most popular
Christmas sales of perfume account for over half all annual sales
18:11 GMT, 7 November 2012
This Christmas is expected to be a boom year for fragrance sales, with perfumes by Lady Gaga and Marc Jacobs featuring in the top five most popular for him and her.
Scent sales are up six per cent on last year, and a total of 790m to be spent in the UK over
the festive season, according to industry experts.
Every adult in Britain is expected to spend 17.59 on perfume gifts this Christmas.
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Rakesh Aggarwal, CEO of leading UK beauty and fragrance website Escentual.com, who provided the figures, said: 'This Christmas market for
perfume is already shaping up to be the best for since 2008.
indications have been very positive and we are predicting a six per cent increase
on last year, and have similar indications from other key players in the
Perfume and luxury goods sales in general are a major indicator for
consumer confidence, especially over the Christmas period when the
fragrances sold account for over half the total annual sales.
fragrance sales are bucking the trend of much lower retail sales in
other areas. Traditionally a massive 54 per cent of the total annual expenditure
on perfume is on Christmas presents for loved ones – the figures collected from October to
This year it is estimated that 789.9m will be spent on
festive gifts, which will bring the total annual spend on perfume in
2012 to 1.46 billion.
The James Bond 007 fragrance is proving popular among fans wising to smell like Daniel Crag as the world-famous spy – and is only likely to sell more towards the festive period
Mr Aggarwal said: 'Part of the reason of the boost
to the market has been that there have been some exciting new releases
in the perfume market.
'The James Bond after-shave has been a huge seller
and has already made it into the top 10 men’s fragrances and is already
outselling big brands like Paco Rabanne, Prada, and Armani.
Lady Gaga perfume has sold well and has already broken into the top 10
women’s fragrances this Christmas.'
Escentual.com Beauty Editor Emma Leslie compiled the top ten
best selling fragrances for men and women in the UK, which are expected
to be the most popular Christmas fragrances this year.
TOP TEN WOMEN'S FRAGRANCES
Marc Jacobs Dot
Jean Paul Gaultier Classique
Armani Code Pour Femme
Thierry Mugler Angel
Narciso Rodriguez For Her
Hugo Boss Nuit Pour Femme
TOP TEN MEN'S FRAGRANCES
Paco Rabanne 1 Million
Jean Paul Gaultier Le Male
Prada Luna Rossa
Acqua Di Parma Colonia
Issey Miyake L’Eau d’Issey
Diesel Only The Brave