Pensioner passion: Sex-loving sixty-year-olds are the most caring and generous lovers, and one in four owns a sex toy
11:58 GMT, 16 November 2012
Hilary Boyd's hit novel Thursdays in the
Park poses the question 'does love always come with a sell-by date' And according to a new poll on the sex lives of Brits the answer is a resounding 'no'.
Boyd's bestselling book is about a grandmother rediscovering her libido with a new man, also in his sixties, after being trapped in a sexless marriage.
The novel has sold more than 100,000 copies in just three weeks and is helping to dispel the myth that the arrival of a free bus pass heralds the end of your sex life.
Adventurous: More than half of the over-65s questioned in a poll said they liked to experiment and try new things in bed (posed by models)
Mrs Boyd, herself a 62-year-old
grandmother, said of her novel: 'Old people falling in love and having passionate
relationships is not a story that’s had much exposure before, but I’m in
no doubt the market’s out there.'
And she has been proved right not only by her book sales but by a new survey released by Britain’s biggest online sex toy retailer, Lovehoney.co.uk – who count the over-65s as some of their best customers.
A recent poll of more than 3,000 British men and women carried out by the website found more than half of the over-65s
questioned said they liked to experiment
and try new things in bed with nearly a quarter of over-65s admitted to owning a sex toy.
When asked what feeling best
described the way they felt about their purchase, 74 per cent admitted
buying sex toys had made them feel 'naughty'. A
quarter said it gave them confidence, and just over half described a
feeling of anticipation with their purchase.
No longer to shy to buy: Online sex retailer lovehoney.co.uk count the over-65s among their best customers (posed by models)
In comparison, half of of the respondents aged 18-24 owned a sex
toy, but only 40 per cent said buying it had made them feel 'naughty'.
Older people were also found to be more generous and caring
lovers in the poll.
Out of all the age ranges
questioned, more over-65s than any other age group agreed with the statement: 'During sex I am
more focused on my partner's pleasure than my own'.
Hilary Boyd's novel asks the question 'does love always come with a sell-by date' The answer according to a poll is a resounding 'no'
Nearly 60 per cent of over-65s said they put
their partner first in this way, compared to under half of those aged
And unlike in the marriage of Thursdays in the
Park's heroine Jeanie, whose husband has lost interest in sex, three quarters of over-65s polled said they still put the same effort and passion into their love lives as they always had.
Matthew Curry of Lovehoney.co.uk said: 'Sixty has become the new 40, a time to rediscover yourself, explore your sex life and find whatever brings you happiness.'
He added that attitudes are changing towards sex in your twilight years thanks the recent boom in erotic fiction helping Brits become more adventurous in the bedroom.
He said: 'We've found the older generation was just “waiting for permission” to try out sex toys and be more adventurous in their relationships.
'Among some, there's still an attitude that sex toys are naughty, or only for younger people, which is a shame as there are few inhibitions between couples married for so many years.
'Now those attitudes are changing and there are books like Thursdays in the Park and toys designed specifically with this generation in mind.'
He added that Thursdays in the Park toys could even be developed following the launch of their official Fifty Shades of Grey inspired sex toys.