Paris Hilton dons brunette hair as she is chauffeur driven on shopping trip

Trying to go unnoticed again Paris Hilton dons brunette hair as she is chauffeur driven on shopping trip

She is known for her beach blonde locks and never messes with her signature locks too dramatically.

But Paris Hilton decided to dabble with a darker hair shade today as she headed out for a shopping trip in Beverly Hills.

While on first glance it might seem like the Hotel heiress dyed her long locks following her shop trip she told fans she was getting her hair done later in the day.

What's under your hat Paris Hilton stepped out as a brunette today as she indulged in a shopping trip in Beverly Hills

What's under your hat Paris Hilton stepped out as a brunette today as she indulged in a shopping trip in Beverly Hills

The aspiring singer and socialite was seen last month sporting a long brunette wig before claiming that she was simply trying to go unnoticed.

But today the 30-year-old was going the wrong way about it if she was really looking to avoid attention.

Paris was chauffeur driven to an upmarket boutique to indulge in a spot of retail therapy and she emerged with a number of large shopping bags.

Dark style: To match her hair Paris had donned an all-black ensemble consisting of a short black dress, a furry gilet a fedora hat and sky-high heels

Dark style: To match her hair Paris had donned an all-black ensemble consisting of a short black dress, a furry gilet a fedora hat and sky-high heels

Dark style: To match her hair Paris had donned an all-black ensemble consisting of a short black dress, a furry gilet a fedora hat and sky-high heels

Just a spot of shopping: Paris emerged from Maxfield with two large bags as she was escorted to her car

Just a spot of shopping: Paris emerged from Maxfield with two large bags as she was escorted to her car

She was led to her car with a helper before hopping into the car before being driven off.

To match her dark hair Paris had donned an all-black ensemble consisting of a short black dress, a furry gilet a fedora hat and sky-high heels, but perhaps this is what Paris believes is understated.

Recently Miss Hilton used her long blong tresses to cover her modesty as she posed topless for men’s magazine FHM.

Blonde is best: Paris, seen with her rumoured beau DJ Afrojack has admitted to wearing a wig to go unnoticed

Blonde is best: Paris, seen with her rumoured beau DJ Afrojack has admitted to wearing a wig to go unnoticed

The socialite claims she has generated more than a billion dollars in six years through her fragrance empire.

I’m involved in my products every step of the way,' she told the publication. 'My fragrances are doing really well at the moment. They’ve produced more than $1.3billion in revenue since 2005.

What are you wearing Last month Paris stepped out in a casual ensemble and a black wig to try and go unnoticed

What are you wearing Last month Paris stepped out in a casual ensemble and a black wig to try and go unnoticed

'I have 35 stores and 17 product lines and then there’s my racing team, my 14 fragrances and my new project, the Paris Hilton Beach Club chain.

'The first one is opening in the Philippines soon. It’s going to have nightclubs, restaurants, bars, gyms, everything really.'