Oops, it was the wine talking! How half of men have said 'I love you' by ACCIDENT
They're the three words that can make or break a relationship.
So it's wise to think very carefully before uttering them – or so one may have presumed.
A massive fifty per cent of men admit to saying 'I love you' by accident.
Blame on the atmosphere: 50 per cent of men admit to being caught up in a moment and 'accidentally' letting those powerful three words slip
Glamour's 2012 Guy Survey has found that men are only too willing to say the all-important words after a few drinks, or during sex – but may later regret their actions.
56 per cent of the 1,000 male respondents had no better excuse for the verbal error than the words simply just slipping out.
Being drunk accounted for 23 per cent of premature 'I love yous' while sex was to blame 13 per cent of the time.
Though there are no figures for rates of premature admissions of love among women, it stands to reason that they, too, may accidentally let the phrase slip.
It is not clear whether the white lie has a part to play in the revelation that 55 per cent of men have lied about how much they care about a woman 'to get her into bed'.
The survey, conducted every year since 1995, also found that 56 per cent of men have been the first to say the words before the other halves did.
The Huffington Post points out that the results echo those of a recent MIT survey that too found that male college students were, in two-thirds of relationships, more likely to say 'I love you' before their girlfriends.
The sexually-telling annual Glamour poll also found that 68 per cent of the men were looking for a committed relationship.
One of the survey's sweeter findings were responses to the prompt: 'When the cat's away, the mouse…'
33 per cent – a majority by far – chose the '…Really misses the cat and wants her home now' option above other, more devious choices.
92 per cent have never attempted to 'enhance' their crotch area and – despite royal wedding hype – 60 per cent said they preferred Kim Kardashian's bottom to that of Pippa Middleton.