Online dating sites see traffic surge as singles turn to the web in desperate bid to find New Year”s date
For many, New Year”s Eve is all about that kiss under the mistletoe, and no one wants to be left standing alone when midnight strikes.
So that could explain why online dating sites have reported a traffic increase of 15-20 per cent at this time of year.
Experts say the pressure of finding a date for Saturday night has sparked a significant surge in activity as singles sign on to secure a date for Saturday night.
New Year”s kiss: Online dating sites have reported a traffic increase of 15-20 per cent as singles scramble to find a date before Saturday night
WhitneyCasey, Match.com’s relationship expert told the New York Daily News: “From December 26 to February 14 is our busiest season.
“New Year’s Eve is such a big deal because it’s a new beginning.”
Doree Lewak, author of The Panic Years: AGuide to Surviving Smug Married Friends, Bad Taffeta and Life on the Wrong Side of 25 Without a Ring, agrees.
She told USA Today: “Women still feel huge pressure around the holidays – and certainly exacerbated by New Year”s – to have a date. I don”t think that moment has passed.”
Indeed, these sites are all too aware that users might be feeling especially vulnerable at this time of year. Many dating services are also offering special rates to entice the attention of a new slew of romantic hopefuls.
“December 26 to February 14 is our busiest season. New Year”s Eve is such a big deal because it’s a new beginning”
Plentyoffish.com, for example, reported a 15 per cent jump in signups for its free dating site, as well as with a 20 per cent spike in activity from current users.
But many believe that far more fun is to be had without a date, with a group of friends, perhaps – or even alone.
The Houston Chronicle”s Mary Jo Rapini knows from personal experience – she wrote recently: “I spent one New Year’s Eve with a guy I basically couldn’t stand.
“I don’t know why I accepted his proposal. He wasn’t even a good kisser and I had experienced his kisses enough to know that. It was miserable for me, and most likely, it wasn’t much fun for him either.”