Oh-oh Oreo! The world's favourite snack celebrates 100th birthday as it is ranked best-selling cookie of 21st Century
Oreo, the world's most beloved cookie, is preparing to celebrate its 100th birthday tomorrow with a special birthday cake edition of the iconic treat.
Kraft, the company that now owns Oreo, will release a limited version of its biscuit and creme sandwich with a colourful filling as fans reminisce about the classic advertising and their favourite 'twist, lick and dunk' ritual.
Born on March 6, 1912, the Oreo brand now fetches a staggering $1.5billion in global revenues and is the world's top selling cookie of the 21st Century.
Tasty delight! Oreo celebrates its 100th birthday tomorrow as fans reminisce about the iconic advertising like this one from 1951 that has ensured the brand's endurance and its place in American history
Iconic: The first Oreo cookie was baked in Manhattan in a Chelsea Market bakery owned by National Biscuit Co. and sold by weight in Hoboken, NJ. This ad is from a 1954 campaign.
A staple in households from New Jersey to Indonesia, the first ever Oreo was baked by the National Biscuit Co. bakery on West 15th Street in New York City.
The company sold its first batch of the creme-filled delights by weight in Hoboken, NJ for $0.30/lb.
Inspired advertising campaigns right from the outset have ensured an enduring shelf life for the traditional cookie.
A bite of history: In 1921 the Oreo became the Oreo Sandwich and then later the Oreo Creme Sandwich. The brand is now owned by Kraft and is still the world's favourite cookie today
With slogans like 'Oh-oh! Oreo' and
'Milk's favourite cookie' along with collaborations with ice cream
manufacturers and milk advertisers, the name Oreo is never far from
one's mind when it comes to the thought of tasty tea-time treats.
Becky Tousey, Kraft Foods' corporate
archivist told ABC News: 'The focus of advertising was on the fun of
eating Oreos, the fun of the parts of the Oreo.
Global: Oreos are enjoyed by fans in over 100 countries worldwide and the brand has a 23-million strong community on Facebook largely because of clever ads like these from 1920 (left) and 1940 (right)
Tea-time! The Oreo cookie, advertised in 1930 (left) and 1986 (right) takes 59 minutes to make and is covered in a pattern of 12 flowers, 12 dots and 12 dashes, and 90 ridges around the edge.
has that theme of the enjoyment – the twisting, the licking, the
dunking. For me, as a historian, it's fun to see that thread
According to Kraft, market research
found that while 84 per cent of men ate the cookie whole, 41 per cent of
women twisted and pulled the cookie apart eating it bit by bit.
Famed treat: Cookies like the special edition Triple Double Oreo (left) and the classic Oreo (right) have kept fans of the iconic biscuit happy since the very first one was baked in 1912
Re-named as cookies, biscuits,
sandwiches and creme sandwiches over the years, with each name change,
the strength of the brand has prevailed thanks to the advertising and
the consistency of the product.
The limited edition 100th birthday Oreo features creme flecked with colour
The decorative design of the cookie
itself has changed only slightly since its inception when in the Fifties
the Nabisco emblem was incorporated into the embossing.
Nowadays Oreos take 59 minutes to make and are covered in a pattern of 12 flowers, 12 dots and 12 dashes, and 90 ridges around the edge.
Sold in over 100 countries, the cookies are adored by children and adults alike from China to Chile where variations take into account local flavours and cultural tastes.
In Argentina, three layers of Oreo cookie and creme are covered in chocolate to make a traditional Argentine snack cake.
It is no small wonder, given the
reach of the brand and its global influence that today Oreo's Facebook
community boasts a population of 23 million fans and is one of the five
top Facebook brand pages.
Even the street where the original
Chelsea Market bakery was located is known as Oreo Way as tribute to the
start of a small slice of American history.