That's one way to dominate New York! Nude billboard of Rihanna is centre of attention in Times Square
09:19 GMT, 12 June 2012
She's no stranger to stripping off in an effort to promote herself.
But Rihanna's latest advert takes her sexy shots to the next level, with a naked image of the singer dominating Times Square as it appears on a billboard in the centre of New York.
The image shows a red-headed Rihanna covering her modesty with her arms as she promotes her latest fragrance, Rebelle.
Making a statement: A huge billboard showing a nude picture of Rihanna is on display in New York's bustling Times Square
Talking about the scent recently,
Rihanna said it was all about girl power, explaining: 'My new fragrance
is about taking control but still being a lady.
'There’s a feminine, romantic element to the fragrance — but there’s also a defiant quality in it. I love its duality.'
The billboard of Rihanna came as the singer hit out at claims she had used a body double for portions of her sexy commercial for Armani Jeans.
Naked ambition: The shot of the singer is to promote her latest fragrance, Rebelle
Sheer exhibitionism: Rihanna left little to the imagination as she teamed a see-through bra top with a matching skirt while stepping out in New York yesterday
Rihanna took exception to the article
written by The Sun and launched a foul mouthed tirade against the
newspaper yesterday afternoon.
She wrote on Twitter: 'Ok @thesunnewspaper, this is the only way I could say this to you!!! F*** YOU….'.
According to The Sun, Irish model Jahnassa Aicken is the other woman who bares her body in a pair of designer knickers.
Just me: Rihanna was fuming at the suggestion portions of her Armani advert showed someone else's figure
The other woman: Jahnassa Aicken is rumoured to be the body shown in parts of the sexy commercial
Whose bottom is it: close-up shots of the singer's derrire and of her bust are said to belong to Jahnassa – not Rihanna
Double act: Irish model Jahnassa Aiken (R) is said to have acted as Rihanna's body double
However, Rihanna's management allegedly
made her sign an order banning her from speaking about the fact that she
was used as a double.
'Jahnassa’s torso, body and bum appear in parts of the ad,' a source told the newspaper.
According to the Talk That Talk singer, however, it is purely her in the minute long video and she has never even heard of the Irish model before now and said on Twitter: 'Who is Jahnassa'.
Rihanna's rant didn't help matters though, as Jahnassa began to trend worldwide as Rihanna's 20million followers started speaking about the model.
The advert in question shows Rihanna lying in a large double bed on her own wearing black lace underwear as she appears to have a nightmare.
It then cuts to her getting out of bed as she picks up the telephone and then slips into a pair of Armani jeans and a leather jacket.
The close-up shots of the singer's derrire and of her bust are said to belong to Jahnassa – not Rihanna.
VIDEO: Centre of attention. 'Rihanna's' Armani advert is sure to turn a few heads