Not your usual Christmas: Fashion photographer Bruce Weber gives this year's Selfridges Christmas campaign a twist
17:24 GMT, 23 October 2012
Ever the department store to experiment and think outside the box, Selfridges has put on their creative thinking hats just in time for Christmas- and the fruits of their labour do not disappoint.
The shopping destination called in prolific photographer Bruce Weber to capture the magic of Christmas for this year's campaign.
Along with the store's creative director Alannah Weston, Weber has crafted a visually arresting campaign which offers a surreal interpretation of Christmas as well as his usual dose of timeless sexuality.
Bruce Weber is responsible for this year's Selfridges Christmas campaign and he does not disappoint
The latest ad is eclectic and enchanting all at once
The ad is eccentric and enchanting all at once and with the help of acclaimed stylist Bay Garnett, Weber uses his unique and ingenious creativity to turn quintessential elements of Christmas on their head.
A magical concoction of the contemporary, traditional and wondrous, the cast of characters includes a bewitching ballerina, a boxer, a Rasta Santa, wistful fairies, a Grace Jones-inspired vision alongside miniature ponies and sleigh trotting nonchalantly through the world famous Beauty Hall.
The quirky cast includes a boxer and a bewitched fairy and the scenery is truly enchanting
The ad is a magical concoction of the contemporary, traditional and wondrous
You can get a slice of the magic yourself with a T-shirt from Selfridges to support Kids Company, an organisation that works with vulnerable children and young people.
The T-shirt features an exclusive Christmas tree design hand drawn by Bruce Weber himself bearing the slogan ‘Give something to somebody that has never had a Christmas’.
Set in the store itself, the ad sees a young girl leading a pony through the beauty hall
Bruce Webber captures the magic of Christmas and combines a contemporary twist
T-shirts are available from the Concept Store and priced at 20.