Not just any hot sauce … this is M&S hot sauce, so fiery they have named it PAIN. Are you man enough
12:36 GMT, 3 August 2012
If Vindaloo is your choice of curry and you can swallow a red chilli with ease, you may have met your match.
100% pain: Can you handle it
Marks and Spencer have unveiled a new sauce, but this isn't just any hot sauce, it is made up of the hottest pepper in the world.
Packed full of habenero pepper, which can reach up to 1,000,000 on the Schoville scale (a spice 'Richter' scale) it is described as '100% pain sauce' and comes with a warning that it is not for the faint-hearted.
Hailing from Kansas, USA, the sauce is 100% natural and bright red in colour with the habeneros chillies dotted throughout.
M&S warn that the 3.99 sauce should not be eaten on its own, but is the perfect fiery compliment to chicken and meat.
An M&S spokesperson said: 'We have seen our customer's palettes change over the last few years, with their chilli threshold rising significantly.
'Testament to this is the number of curries and fresh chillies we sell each week. The 100% pain sauce is our way of having fun and challenging shoppers to relish the challenge of our hottest sauce yet.'
IF YOU CAN'T HANDLE THE SPICE, TRY THIS…
‘Bacon Jam’ is the new cult condiment getting foodies’ pulses racing country-wide.
The odd concoction is proving to be a huge hit!
The tasty relish – born out of deepest Walthamstow, East London – is launching exclusively with TESCO this August.
Eat 17 Bacon Jam is the brainchild of East London born Chris O’Connor.
What started when Eat 17 chef and director Chris O’Connor combined the smoked bacon and onion topping of the restaurant’s signature burger into one relish, has taken on a life of its own, thanks to popular demand.
'It started as onion jam, on our burger and topped with a rasher of really good bacon,' explains step-brother and co-director James Brundle.
'Then Chris combined all the ingredients, and some extras into one jam and it was a huge hit. Customers began to ask Chris if he could jar some so they could take home – he made enough for 100 jars and put them in the shop. Within two days it had completely sold out.'
And the crazy concoction has the celebrity seal of approval after Sarah Jessica Parker became a fan trying Bacon Jam on ITV’s Jonathan Ross Show earlier this year.