Nivea fined over TV ad implying My Silhouette cream could make users slimmer

Nivea fined over TV ad implying My Silhouette cream could make users slimmer

Too good to be true: Nivea fined over TV ad implying body lotion could make users slimmer

4:06 PM on 1st July 2011

Nivea My Silhouette

Misleading: Nivea”s parent company, Beiersdorf, has been fined $900,000 for implying that its My Silhouette body lotion could help weight-loss

Misleading: The Nivea My Silhouette ad shows a woman applying the cream, before discovering that she can fit into an old pair of jeans

Implications: The Nivea My Silhouette ad shows a woman applying the cream, before discovering that she can fit into an old pair of jeans

Nivea My Silhouette Nivea My Silhouette

Waisting away: The ad shows the model admiring her slim figure in the mirror…

Nivea My Silhouette

…in her reflection, she spots her boyfriend admiring her too