Addicted to sugar daddies: She's a 36FF glamour model earning 300,000 a year… but Nikki, 25, still trawls for wealthy men online
13:56 GMT, 10 May 2012
She is blonde, petite, has 36FF breasts and runs her own successful events company. She earns up to 300,000 a year and has modelled for men's titles including FHM and GQ.
For many men, Nikki Howarth would be considered the perfect woman. But although the 25-year-old glamour model could have her pick of men she might meet on evenings out, Nikki, from Beeston, Notts, prefers to go online to find love.
And it is one particular type of man that she logs on to track down: Sugar daddies.
Nikki confesses she is only interested in dating men who are richer and more successful than she is.
And with her dual career bringing her an annual wage of ten times that of the average Brit, it's not an easy task.
Guaranteed wealth: Nikki Howarth, 26, earns 300,000 a year from her own events company and glamour modelling, but still prefers to go online find wealthy men to date
Thanks to the income from her party planning company Eloquent Events, she owns three homes – two of which are rented out – and her wardrobe is bulging with designer clothes.
Any man to tempt Nikki has to be doing rather well for himself – and Nikki wants to know they make the grade before she wastes her time on them, making internet dating, with its potential for targeting a particular type of suitor, her best option.
For the last seven months, Nikki has been meeting men on www.seekingarrangement.com, the world’s leading sugar daddy site.
She says: 'I have always been attracted to older men and prefer to date men with more money than me.
'They can be quite difficult to find if you don’t want to get involved with footballers.
'I want to meet successful self-made men with their own business who don’t think twice about spending 3,000 on a night out.
'I've been used by guys before who have only dated me because I had money. I like the security you get from dating very rich men.'
Choosy: Nikki, who has modelled for GQ and FHM, says she prefers to date men wealthier than she is – but wants to avoid footballers
Nikki says she recently fell for a slick 43-year-old multi-millionaire businessman who ran his own construction company in Alderley Edge, Cheshire.
'We went out for several months – he treated me like a princess,' she said.
'He took me to this fantastic spa in the Lake District. We pampered ourselves in total luxury all weekend.'
She is in regular contact with another ‘sugar daddy’ from Hong Kong who lavishes her with gifts even though they have never even met, let alone had sex.
And during the past seven months, Nikki says she has been 'swamped' with offers from potential dates.
She is up for fun but won’t date married guys.
'I’m not a home wrecker,' she insists. 'But you only live once.'
'I am here to have a great time and meet fascinating men. Who wants a boring life'
Sugar daddy site SeekingArrangement was founded by American businessman Brandon Wade.
Its U.S. arm has grown exponentially since its launch in 2006, and its membership roll call now includes two members of the famous Forbes 400 list of billionaires.
In the UK where the site launched earlier this year, a source revealed that there are already several members from the Sunday Times Rich List on the books.
And SeekingArrangement founder Brandon Wade, 42, claims he is his own best success story.
An entrepreneur worth 10million, Wade says he has dated some of the most beautiful women in the world, both in the UK and in America.
One of his former dates, whom he met via SeekingArrangement, was a former mistress of the golfer Tiger Woods.
Yet for years, Wade admits he was a 'super-nerdy' computer geek who didn’t even kiss a girl until he was 21.
He says: 'My dating life was horrible. Beyond that first kiss it was horrific.
Happy ending: SeekingArrangement founder Brandon Wade says he dated lots of beautiful women through his own site – but can stop searching now that he has met his wife Tanya, whom he married earlier this year
'I joined dating websites and I even joined a dating agency, one of those old-fashioned ones with a video camera.
'I would watch other people’s videos and decide if I would like to date them.
'The problem was I was super-nerdy. I was wearing Harry Potter glasses, just being a nerd. I hadn’t paid much attention to the way I looked. My clothes were mismatched. My trousers were overly baggy.
'I was obviously still suffering from my inability to pick up women.'
Wade realised that while his 'nerdy' looks would win him few suitors, his wallet might bring better luck.
Spurred on by this realisation, Wade set up SeekingArrangement in 2006.
'Super-nerd': Brandon Wade says he struggled to find women to date him because he dressed so geekily – but his failures prompted him to set up his dating site for wealthy men
He soon found that he was attracted to women on his own site – where women outnumber men ten to one – many of whom were students almost half his age.
'It was my Victor Kiam moment,' he laughs. 'He liked the shaver so much he bought the company.
'I like the girls on my own dating site so much I couldn’t resist dating them.
'I will be honest and say when I created SeekingArrangement it was really for my own benefit.
'I was using the site for several years and I was very impressed with the people I met.'
He says the site works well because older men are always going to want to make love to beautiful young women.
'I think all relationships start off in a very superficial manner,' he says.
'As humans we’re controlled by our genes and hormones. For men it’s a visual thing.
'That’s why women upload photos that reveal their skin and show off their figures.
'Women tend to look at men in terms of how successful they are, what sort of job they have, how much money they make.
'That’s how men and women judge each other at a very superficial level.
'I think it’s OK to use the elements to attract the opposite sex in the very beginning.'
SeekingArrangement, which has one million members in the U.S. and 100,000 on its fledgling UK site, works by men and women entering into what the site calls ‘mutually beneficial relationship.’
The agreements usually involve couples dating as boyfriend and girlfriend with the man paying an allowance of anything up to 15,000 a month to the woman.
While to the dispassionate this sort of arrangement might sound suspiciously like the world's oldest profession, Wade insists this sort of dating deal is not prostitution.
'Just because money is exchanged in a relationship doesn’t make it prostitution,' he says. 'My mother stayed at home and she got an allowance from my dad.
'Others pamper their girlfriends with gifts and shopping and spa treatments.'
For his part, Wade gave up dating girls on the site two years when he met his wife Tanya, 26. He interviewed her for a job – and they quickly fell for each other. They wed in February this year.
'I had a brilliant time dating girls on the site,' he said. 'I met some amazing women but I am happily married now and don't need to surf the site for dates.
SeekingArrangement’s European launch party is at The Gore Hotel in London on May 20.