Nike 'Gold Digging' T-shirt sparks outrage as fans brand Olympic-themed design for women 'sexist'
Fashion fans have taken to Twitter and blogs to express their disgust, labeling the design 'stupid' and classlessThe sporting giant attracted controversy just last week when it unveiled a TV ad that showed a 200lbs boy running
21:49 GMT, 14 August 2012
It's intended to draw the attention of those who dream of one day achieving top Olympic honours.
However, a new women's T-shirt by Nike that is emblazoned with the words Gold Digging, has offended rather than inspired.
An official description for the T-shirt reads, 'We aren't saying they're gold diggers – we're just saying they're out for the gold! What's wrong with that', suggesting that even the sporting giant itself is aware of the product's potential to be deemed sexist.
Offensive: A new women's T-shirt by Nike that is printed with the words Gold Digging has been deemed sexist rather than inspirational. People have taken to Twitter to express their disapproval over the product
Many people have taken to Twitter to express their disapproval over the shirt's slogan, which shimmers metallic gold and is placed above the brand's trademark tick logo.
One user posted on the social networking site: 'Lady Olympians are “gold diggers,” @Nike Disgusting. Seriously, who thought that pun was a good idea'.
Another user wrote: 'Nike missed me with the Gold Digging shirts… #showsomeclass'.
The company is yet to respond to MailOnline's interview request.
Controversial: The brand's recent ad, which featured a 200lbs boy running, received negative feedback also
Positive: Nathan Sorrell, 12, (above) who appeared in the ad, was a fan of the ad and defended it on Today
The shirt retails for $24.99 on WorldSoccerShop.com.
A reader of the fashion site Styleite.com probably articulated their gripe with the product best.
The reader wrote: 'Unless a woman has an IQ under 80, or has not a shred of self respect, she is not buying that stupid t shirt'.
This is the second time in just one week that the sporting brand has sparked controversy.
Many viewers of a recent ad which showed a 200lbs boy running labelled it degrading.
The Lance Acord-directed piece that features 12-year-old Nathan Sorrell, is grueling to watch.
'Disgusting. Seriously, who thought that pun was a good idea'
The boy chases the camera in the twilight for roughly a minute, the sound of his heavy footsteps echoing on the weathered road.
But while Nathan ran so much that he threw up while shooting the
commercial, he found the experience inspirational and he and his mother
have vowed to change their lives and their diets.
And despite the criticism, the Find Your Greatness ad, which is viewable on YouTube, attracted praise as well and more than 1million views.
The London, Ohio boy said on the Today show that haters have inspired him to get fit even more.
He told Matt Lauer: 'I’m starting to learn, even if somebody
completely physically fit did that commercial, they would still get, as
they say, haters.'