Nicole Scherzinger replaces Mad Men star Christina Hendricks as face of London Fog

Step aside, Joan: Nicole Scherzinger replaces Mad Men star Christina Hendricks as new face of London Fog

Nicole Scherzinger for London Fog

Girl of the moment: Nicole Scherzinger has replaced Christina Hendricks as the new face of London Fog

Nicole Scherzinger for London Fog

Working it: The label also released behind-the-scenes images from the campaign shoot, in which the star, with her seemingly endless legs and come-hither gaze, looks every inch the supermodel

Nicole Scherzinger for London Fog Nicole Scherzinger for London Fog

“Modern and contemporary”: London Fog believes the singer is having her moment in the spotlight

Nicole Scherzinger for London Fog Nicole Scherzinger for London Fog

Model physique: The star”s super-toned body is a far cry from the curvesof Ms Hendricks, who she replaces

Christina Hendricks Christina Hendricks

Mad for it: Christina Hendricks” campaign last year was one of London Fog”s most popular to date, given that the company had just featured as a fictional client on Mad Men