Nicole Richie strikes a pose in campaign for very Seventies-inspired line for Macy"s


Her own model and muse! Nicole Richie strikes a pose in campaign for very Seventies-inspired line for Macy's

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UPDATED:

19:51 GMT, 10 August 2012

As chief ambassador for her Winter Kate fashion line, Nicole Richie must have known there was no better person to front the campaign for a Macy's spin-off than herself.

In new images to promote the upcoming collection, the reality star-turned-fashion designer, 30, looks every inch the boho bombshell.

Heavy bangs and smoky eyes make for a Seventies look, perfectly in tune with her rock-chic designs which, she says, were inspired by music.

Boho bombshell: In new images to promote her upcoming collection for Macy's, Nicole Richie looks every inch the model-muse

Boho bombshell: In new images to promote her upcoming collection for Macy's, Nicole Richie looks every inch the model-muse

Though sketches were released last month, the campaign reveals a clearer look at what fans can expect from the line when it hits stores in mid-September.

A leather-sleeved tunic looks like an easy bestseller, as does a geometric-patterned shirt.

Life is my catwalk: The mother-of-two pictured leaving a hair salon in Beverly Hills, yesterday

Life is my catwalk: The mother-of-two pictured leaving a hair salon in Beverly Hills, yesterday

And if the rest of us can look as adorable as Ms Richie in an off-the-shoulder sweater and printed knee-length skirt, then the rest of the collection promises to fly off the shelves.

In a teaser glimpse of the line last month, sketches showed a typically bohemian aesthetic in keeping with her Winter Kate fashion line.

They revealed that lightweight
fabrics bearing her signature peacock print in shades of blue and green
have been fashioned into both a dramatic floaty maxi and a flirty mini
with long balloon sleeves.

Fans
of the star's designs are likely to be thrilled with the collection –
not only for its similarity to Winter Kate, but also for the
pocket-friendly price point.

The 24-30-piece line will cost from just $49, with the most expensive item ringing in at a reasonable $149.

Ms Richie says the range was inspired by music, and has been designed for the 'modern
women' and the ever changing roles they play in today's society.

'With each collection I do, it all starts with music,' she told WWD in May. 'Music is the driving force behind my inspiration…

'Women are wearing so many different hats these days. We are evolving. Not just working, but creating,' she continued.

'This
collection has a strong mix of masculine and feminine: printed chiffon
mixed with faux leathers. I focused on the details, from the zipper
pulls to the buttons.'

Macy's chief marketing officer
Martine Reardon believes the star's limited-edition designs will sell out in under two weeks.

'Nicole is pretty savvy when it comes to the fashion business
and understanding consumers. She’s a real fashion influencer,' she said.

Nicole Richie

Nicole Richie

Nicole Richie

Winter Kate on a budget: An early glimpse of the Macy's line revealed floaty, Seventies-inspired dresses in Ms Richie's signature peacock print, as well as high-waisted panelled leggings and a cropped sweater

'She’s
got a very definitive look, very free style and bohemian chic, and our
collection will definitely pay homage to her style.'

Ms Richie, who is married to Good Charlotte rocker Joel Madden and mother to their daughter Harlow, four, and son, Sparrow, nearly three, follows in some high-profile footsteps in collaborating with Macy's.

Past design partners include Karl Lagerfeld, Alberta Ferretti and Matthew Williamson, as well as Calvin Klein designer Francisco Costa.

The Nicole Richie for Impulse Only At Macy's, as the collection is officially – and somewhat cumbersomely – named, will be sold online and in about 100 Macy’s stores from mid-September.