Put down that Blackberry, lose the hat and quit the chit-chat: Fashion Week regulars reveal how to avoid a front row faux pas
20:02 GMT, 10 September 2012
New York Fashion Week is in full swing, with the industry's top editors and buyers brushing shoulders with A-listers at the hottest catwalk shows. But it seems some front row faces are so desperate to share the experience with their friends and Twitter followers, they are forgetting their manners.
According to Fashion Week regular Olivia Palermo, emailing from your phone instead of concentrating on the show is a major no-no.
Speaking at the Noon by Noor show on Friday, she told the New York Post's Page Six: 'I think its always important to hold yourself in the best possible way
you can and be polite and watch the show and not be on your phone.
Showing us how it's done: Olivia Palermo, Nicky Hilton and Cory Kennedy keep their smartphones in their handbags at the Noon /09/10/article-2201079-14E6FFDF000005DC-965_306x485.jpg” width=”306″ height=”485″ alt=”Paris Hilton, Charlotte Ronson” class=”blkBorder” />
Paris Hilton, pictured at the Charlotte Ronson show on Friday, resisted texting and emailing from her phone this time (left), but pity the poor person who was seated behind Anna Dello Russo at DKNY yesterday (right)
'Avoid oversized fascinators and hats
which act as a complete vision blocker for all behind you,' she said,
adding: 'Keep bags on your lap or behind your feet as people will only
them and if you are on the FROW you will only get told to move them.'
Fashion and celebrity PR Shana
Scala, who regularly organises catwalk shows, warned that being
over-chatty can also be a major turn-off.
THE FASHION WEEK FRONT ROW COMMANDMENTS
Put your phone away – concentrate on the clothes and the models on the catwalk; Twitter and texts can waitDon't use an iPad to take photos – that huge screen will block the catwalk view for every person around youTuck your 'It' bag away – there is often little space for people to get to their seats, so large bags and straps can pose a real tripping hazardQuit the chitter-chatter – a brief chat is fine, but everyone at a show is there to work, so allow them to concentrate
Take your hat off – consider those sitting behind you. A tall hat will block their view
Dress the part – It's a see-and-be-seen scene, so everyone will be looking at what you are wearing
Don't push and shove – elbowing your way out at the end won't do you any favours or win you friends. Everybody else is rushing to the next show as well
'Its always nice to politely turn to your friend
and compliment the designer but a well known socialite recently told me
it was tough to concentrate on the show because the reality star next to
her wouldn't stop talking to her.
I'll be sure to keep that in mind next time I seat the chatty lady,' she said.
Paris Hilton, she revealed, was a lesson in how not to behave on the front row.
'Definitely don't sit there bored with
your head down and on the phone.
'I'll never forget being an intern,
dying to be sitting in the front row
and watching Paris Hilton stare off into space and down at her pink
crystal-encrusted Blackberry,' Shana recalled.
'I don't think she looked at the clothes once,
totally disrespectful to the designer who invited her and everyone who
worked on the show.'
While the focus may be on what the models are wearing, it is important to dress the part too, explains fashion editor Eloise Parker.
'It's a see-and-be-seen scene, so a fashion forward look is essential on the front row,' she says. 'If you wouldn't wear flip flops to the office, you definitely shouldn't wear them to a show.'
Fans of thigh-skimming hemlines should heed the advice of My-wardrobe.com's Luisa though, who warns: 'Don't wear anything too short if you are sat on the FROW, for obvious reasons!'