New site promises to be Netflix for nail polish… But would you use second-hand lacquer
16:19 GMT, 15 November 2012
A nail polish rental service called Lacquerous launched today, giving lacquer addicts three designer shades to play with every month, for a fee of $18.
But the U.S. company warns subscribers that they can only use use each polish a maximum of three times before returning them, and it will monitor the level of paint in each bottle.
Refinery29 said the policy was the service's only flaw, writing: 'Seems
a little Big Brother to us, but then, we understand how some shady
types might try and exploit the rental concept, so the site does need to
protect itself somehow.'
Novel idea: Nail polish subscription service Lacquerous launched today giving lacquer addicts three designer shades to play with every month
Although a spokesman for the company told MailOnline that the rule was based on internal research, that found on average people use polish three times a month.
They added: 'We don't plan on revoking memberships if we sense there was an additional coat. We trust that our fashion-savy members understand the need to stick to the rules.'
Co-founder Ashlene Nand, from New York, said she came up with the business concept after realizing she couldn't 'squeeze in additional trips to the salon or justify buying a bottle of
nail color every time I wanted something new'.
Lacquerous currently has nine brands – Tom
Ford, Deborah Lippmann, NARS, Butter London, OPI, Chanel, MAC, Dior,
and Dolce & Gabbana – with over 70 shades to choose from.
Following the rules: The U.S. company warns subscribers that they can only use each polish three times before returning them after 30 days
All of the polishes are new or slightly used as customers
must return their selection at the end of their rental period using the
provided pre-paid label, so they can be sent to another member.
The website notes that the system works
in a similar way to how 'polish is reused at a salon or testers at a
department store except online'.
Members create a wishlist of
polishes they want to try, and new shades and brands will continue
to be added.
According to Refinery29, Lacquerous, which does not operate outside the U.S., already has a waiting list of over 2,500 people.
Describing its target audience, a company spokesman said: 'Women who want to try luxury lacquer without the splurge every time, and who simply don't want to hoard nail polish.'
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