Need a new scent? Try some candy: The confectionery that will leave you smelling like roses

Need a new scent? Try some candy: The confectionery that will leave you smelling like roses

Need a new scent Try some candy: The confectionery that will leave you smelling like roses

7:52 PM on 13th May 2011

Usually it”s a dab of perfume or a spritz of deodorant that makes us smell good, but one company believes that candy is the way forward when it comes to body fragrance.

The unappetising-sounding Deo Perfume Candy is a sweet that promises to make the person eating it smell more fragrant.

Its maker, Bulgarian confectionery brand Alpi, says the product works in a similar way to garlic, and a chemical in the sweet that cannot be digested is released through the pores, creating a natural scent that lasts for hours.

Scent of success A Bulgarian company believes the future of perfume is in candy and has released a

Scent of success A Bulgarian company believes the future of perfume is in candy and has released a “deodorising” new sweet (stock image)

Thankfully it is a rather more pleasant scent that will be released if you eat Deo Perfume Candy. The sweet contains geraniol, which is found naturally in essential oils, like vanilla and lavender, and claims to, literally, leave you smelling of roses.

And for those concerned about consuming too much sugar, worry not: Deo Perfume Candy is made with natural sugar replacement Isomalt.

While it is thought to be one of the most innovative new products to hit the market, the use of geraniol in food products is not a new one according to Product Launch Analytics, which analyses consumer trends around the world.

PLA director Tom Vierhile told Cosmetics Design Europe: “We have seen a handful of chewing gum products in Japan that have been formulated with geraniol and have had a body fragrancing benefit.

“But it is certainly an intriguing idea; we will have to see if similar products start emerging around the globe.”

While the “deodorising” Japanese gum is mostly targeted at men, Mr Vierhile believes that young women are the core market for Deo Perfume Candy.

“We would imagine that younger female consumers in particular would be the target,” he said.

The product is unlikely to be replacing your Chanel No 5 any time soon however.

It has only just gone on sale, and for the meantime, will only be available in Bulgaria, the Czech Republic and Hungary.