Nave 90% of men think beauty comes naturally to women (little do they know we spend HOURS bleaching our moustaches)
90 per cent of men believe that their partners are natural beauties
Worst beauty secret that could be revealed is moustache bleaching
87 per cent don't mind their partners keeping beauty secrets
17:38 GMT, 2 October 2012
It has widely been argued that men prefer the 'natural' look when it comes to women.
But from colouring, waxing, plucking and buffing, little do men know, a lot of hard work and effort goes into achieving that look.
According to a new survey, a staggering ninety per cent of men believe that their partners are natural beauties with less than a third of women believing this to be the case.
Although men think that the natural look comes easily, they are very wrong and have no idea about women's beauty secrets
One quarter of women surveyed confessed to having at least one beauty secret, while 23 per cent confided that nobody (even their friends) really knows the extent of their beautifying.
Top of the confidential list is waxing or bleaching their moustache, with 27 per cent admitting that this would be the worst beauty secret their partner could discover.
Other list toppers are the fear of partners discovering underarm hair (35per cent), stubbly legs (23 per cent) and grey roots (12 per cent).
As well as helping women to cover up these beauty faux-pas’ and look their personal best, the research reveals that beauty secrets could in fact be healthy for relationships.
Although men prefer the natural look, they have no idea how much effort goes into it
Of the British men polled, 87 per cent said that they don’t mind if their partner keeps some of her beauty rituals hidden, a view supported by women, with 70 per cent who keep a beauty secret from their partner believing it to be key to a good relationship.
Psychologist and psychotherapist Rachel Shattock Dawson said: 'In an age where very little remains taboo, many women still prefer to keep some things private, believing that there's a place for a little mystery and mystique even within their closest relationships.
THE BEAUTY RITUALS WOMEN PREFER TO KEEP SECRET
Waxing or bleaching moustache (94 per cent)Waxing bikini line (90 per cent)Whitening teeth (90 per cent)Applying fake tan (79 per cent)Plucking eyebrows (41 per cent)Colouring hair (36 per cent)
'Knowing your hair looks great and that you look your natural best clearly pays great dividends in confidence and self-esteem.
'However, some of our beauty rituals aren't the most romantic sights to witness. Some women prefer to keep these activities behind closed doors to keep the romance alive and to appear more naturally sexy and attractive to their partners.'
The research, conducted by leading home hair colour brand nice 'n easy, uncovers further fascinating insights into women’s motivations for all this hard work, pointing to the fact that women want to look good to feel good for themselves.
For some, it’s simply a case of achieving the look they think suits them best; 37 per cent of women for example state that their hair colour is the colour they were born to have, not born with (a view supported by 45 per cent of blondes).
Yet, beautifying appears to be a huge self-esteem boost too, as three quarters believe that they are much more confident when they have completed their beauty regime and 61 per cent say that that they feel like a new person.