No wonder it's the fastest selling lingerie line! Myleene Klass enjoys record sales after modelling her own racy range of bras and briefs
23:27 GMT, 9 November 2012
When she stripped off to a tiny white bikini appearing on I'm A Celebrity Myleene Klass' amazing curves were brought to the attention of the nation.
The TV presenter's shape has helped her lingerie line for Littlewoods become the fastest ever selling celebrity collection.
Myleene, 34, has seen her underwear range sell out just days after it was launched with Littlewoods.
Wild thing: Myleene Klass' lingerie line is reported to be the fastest selling celebrity collection
Sales expectations were exceeded by 400% for the first week the range was on sale.
And with Myleene modelling her own
range, it's no wonder women are flocking to snap up the bras and briefs
in a bid to look like the stunning designer.
Myleene said in a statement: 'I love
working on this range. I wanted to design great looking underwear that
also worked to support a women in all the right areas! I’m blown away by
its success, I never expected it to take off like this!'
Everyone wants her body: Myleene's shape first caught the attention of the public when she stripped off to have a shower in her bikini on I'm A Celebrity in 2006
The former Hear'Say singer is often seen looking glamorous and dressed to the nines when hitting the red carpet at showbiz events.
But earlier this week the mother-of-two was seen looking drab and dowdy as she popped out to the shops with her daughter Ava.
Myleene appeared on the sixth series of I'm A Celebrity Get Me Out of Here in 2006.
It was while she was showering in a white bikini that fans took noticed of her incredible shape and after the show she saw her popularity rise.
As well as the successful lingerie line, Myleene also has a womenswear collection for Littlewoods.
She is currently working on the Spring Summer range which goes on sale January 13th 2013.
Dressed down day: Despite being a fashion designer Myleene was seen sporting a casual look as she paid a visit to the shops with her daughter Ava last week
Shining star: Myleene knows how to pull out a killer red carpet look at an awards ceremony earlier this month