My Big Fat Bottomed Wedding: one quarter of dieting brides say their
big day was RUINED because they failed to lose enough weight for their big day
The average weight loss by UK brides is 11lbs 3ozs
Six months before the big day is the most popular time to start slimming
Coventry brides lose the most weight
60% of Wolverhampton brides have been on a wedding diet
One third of women pile weight back on during their honeymoon8 out of 10 feel there is too much pressure to be slim for wedding day
16:49 GMT, 24 July 2012
17:54 GMT, 24 July 2012
It is one of the most important days of a woman’s life, and so the pressure is on for brides to look their best.
A whole industry devoted to helping brides-to-be shed before they wed has appeared in recent years, including pre-portioned food plans, bridezilla bootcamps and wedding specific cosmetic surgery.
But for women who don’t manage to hit their target wedding weight in time their big day becomes their 'being big' day and a quarter of women who tried to diet before their wedding admit it was ruined because they didn’t feel slim enough.
Happiest day of your life: One quarter of women who tried to diet before their wedding admit it was ruined because they didnt feel slim enough on the day
This new research on wedding weight shows that although eighty per cent of women feel that there is too much pressure on brides to be slim, four out of ten brides surveyed started to think about dieting six months before the wedding date and lost an average of 11lbs 3oz.
Wolverhampton has been pinpointed as the wedding diet capital of the UK where six out of every ten brides and a third of men diet before their nuptials.
And Coventry brides are the most successful losing an average of one stone and three pounds in the run-up.
Meanwhile the ladies of Worcester have the worst willpower: half of those surveyed by diet brand Atkins failed to reach their target weight in time for the big day.
Under pressure: Eight out of ten women feel that there is too much pressure on women to slim before their wedding
And – sorry girls – there’s bad news even if you DO reach that magic figure on the scales: one third of the 2000 women surveyed piled most of the weight back on while on honeymoon, with five per cent of newlyweds admitting they put on more than a stone.
The study also found that men were keen to get lean before slipping on their grooms' suit: one fifth of grooms under 35 went on a pre-wedding diet.
Speaking about the results of the study, Linda O’Byrne, chief nutritionist for the New Atkins Diet, said: 'We understand the pressure that many women – and men too – feel under to look their absolute best on their wedding day but we would urge all brides and grooms-to-be to have a safe and sensible approach to dieting.
'A quarter of women dieters are failing to reach their target weight loss in time for their big day and you can guarantee this is because many are simply not dieting correctly.
'There are good and bad diets, sensible and faddy diets and many brides-to-be are acting out of desperation and signing up to all sorts of weird and wacky ways to drop the pounds.
'But there is no substitute to a sensible eating regime, one that will leave you feeling satisfied with your weight loss and – perhaps more importantly – a regime that you are happy to continue and able to maintain long term.
'Because just like marriage, it’s all about commitment.'