Mummy porn takes over as Mills & Boon launch new series to rival hit Fifty Shades Of Grey


Jumping on the bonkbuster bandwagon! Mummy porn takes over as Mills & Boon launch new series to rival hit Fifty Shades Of Grey

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UPDATED:

12:06 GMT, 3 July 2012

The chick-lit era may be over but it seems the huge success of 50 Shades of Grey means 'mummy porn' is set to take over.

Publishers are hailing it the 'summer of the bonkbuster' with Shirley Conran's classic Lace being re-released and Mills & Boon launching a new eBook erotica series under the banner Twelve Shades of Surrender.

There is even a Christian erotic fiction based on the story of adulterous life of biblical figure King David and his seven wives, entitled Forbidden.

Bonkbuster bandwagon: Mills & Boon are making the most of the trend for mummy porn with the launch of eBook series 12 Shades Of Surrender

Bonkbuster bandwagon: Mills & Boon are making the most of the trend for mummy porn with the launch of eBook series 12 Shades Of Surrender

Bonkbuster bandwagon: Mills & Boon are making the most of the trend for mummy porn with the launch of eBook series 12 Shades Of Surrender

It comes as sales of chick lit have slumped with a recent survey by the Bookseller trade bible revealing the top 20 commercial women's fiction authors have slumped by a tenth in comparable sales of their new recent mass market titles against the previous ones.

Mummy porn has taken over as the new must-read genre for women.

EL James' 50 Shades trilogy follows the relationship between a young student and a manipulative billionaire and features scenes of sado-masochism and domination.

It has been an unexpected hit with the first novel in the trilogy becoming the fastest-selling novel of all time, both digitally and in print, outstripping Dan Brown's The Da Vinci Code and JK Rowling's Harry Potter books.

Its availability as an e-book means people have been able to read it unashamedly and all three books have topped the Amazon charts for much of the year.

Zeitgeist: Shirley Conran's Lace is being released after 15 years out of print

Zeitgeist: Shirley Conran's Lace is being released after 15 years out of print

Now Mills & Boon is launching a 1.99 erotic short story range with a dozen titles such as Going Down, about a young girl finding sexual freedom in Paris, Cuffing Kate, which lays bare fantasises about dominance and submission, and For Your Pleasure, about naughty neighbours.

The company, famed for its romantic stories, began publishing more hardcore erotica in 2008, with the Spice paperback series.

But the boom in digital e-readers such as the Amazon's Kindle, Sony's Reader, and devices such as the iPad, means such content is accessible more anonymously, prompting them to release a new series.

A spokesman for Mills & Boon said: 'Erotica is becoming more mainstream and acceptable as we and others evolve our packaging to become less explicit and women become ever more empowered to read what they want to and enjoy.'

The revival of Shirley Conran's Lace, three decades after it was first published and 15 years after it went out of print, is also a nod to the demand from women for books with sexual content designed for them.

It was a huge hit in the 1980s despite the controversy surrounding its explicit content and was made into a mini-series for TV.

Writer Victoria Fox, who has had success with erotic novel Hollywood Sinners and is about to launch new title Temptation Island, told the Daily Mail that James had made literary sex fashionable again.

She told the Daily Mail: 'Hallelujah! Sex is back – and more important than that, women are loving it. This appetite for fantasy and escapism could be a sign of the recession – I believe, in part, it is – but more likely is the truth that women are unafraid of their sexuality and want to experience romance in a new way.'

Trendsetter: EL James's Fifty Shades trilogy proved to be a runaway success

Trendsetter: EL James's Fifty Shades trilogy proved to be a runaway success

Established romance writer Jilly Cooper also credited James with reviving interest in the flagging 'bonkbuster' genre.

Last week she said: 'Porn was terribly out of fashion before that book came out. While I have heard that it is quite poorly written, I am delighted that it's giving a new lease of life to the genre.'

Acclaimed writer GP Taylor penned biblical erotica Forbidden with Claire Wright and says the success of 50 Shades has meant Hollywood is now interested in making the book.

He commented: 'Claire and I wrote the book to be as truthful to the story of David as we could.

'That means that we have got sex and murder, affairs and their consequences. Christians are not immune to these things and want to read about themes which concern them.

'Forbidden is a sexually charged book. What isn't said is often far more sexy than what is.'

Details on the new Mills & Boon e-book range can be found at www.millsandboon.co.uk and information about the revival of Lace http://books.simonandschuster.co.uk/Lace