MTV revives Nineties fashion show House of Style… But who will take over Cindy Crawford’s role as host
23:08 GMT, 24 July 2012
Once hosted by the world's original supermodel Cindy Crawford, MTV's iconic Nineties fashion show House of Style is set to make a comeback this fall.
Parlaying America's then growing fascination with 'the supermodel', the fashion-focused show featured a behind-the-scenes look into the modelling industry, and the lives of young models like Linda Evangelista, Helena Christensen, Naomi Campbell, and Christy Turlington.
As well as a documentary premiering August 7, called House of Style: Music, Models and MTV, the channel is creating all new episodes, with a host to be announced in early September.
Nineties comeback: Once hosted by the world's original supermodel, Cindy Crawford, MTV's iconic fashion show House of Style is set to return this fall
Designers such as Jean Paul Gaultier, Dolce & Gabbana, Marc Jacobs and Kim Gordon also featured on the original show, along with up-and-comers like Sofia Coppola, before the Virgin Suicides, and Winona Ryder, both making appearances.
The show swung from controversial topics such as eating disorders, to footage of Naomi Campbell putting on acne medicine and Cindy Crawford rapping with Will Smith.
Revived for one episode on in March, 2009, with Bar Refaeli as the host and Chanel Iman as a correspondent, MTV has now made a digital archive of original House of Style episodes to the delight of nostalgic Nineties kids and today's fascinated youngsters.
Fascinating footage: The show swung from controversial topics such as eating disorders, to showing Naomi Campbell putting on acne cream in 1992
Up-and-comers: Cindy Crawford interviewed Sofia Coppola and Spike Jonze at the X-Girl fashion show in 1994
Time warp: Actress Winona Ryder shares her opinion of French style with Cindy Crawford in 1989
Dave Sirulnick, executive vice president of MTV, told Fashionista: 'Today’s fashion is dipped in the past. Every young person we’ve talked to about where they’re getting their fashion inspiration, it’s the late 80s, the 90s.
'It makes sense, a good 15 years has gone by. So we realized we had this amazing treasure trove, and we developed the House of Style archive. We really wanted to get that back out there. Not much of it is on YouTube. Not all of these episodes are out there. There’s this archive you can dig into.'
The new House of Style will run across all of MTV's multi-media platforms, including television, the web, and on iPhone apps. Infusing the show's original off-the-cuff feeling, the new episodes will go backstage with models while also featuring culturally relevant segments on music, fashion, and design.
Iconic faces: Cindy Crawford interviews supermodel Claudia Schiffer (left) wearing Gianni Versace backstage at his 1991 show; and again outside the 1992 MTV Music Video Awards during her coverage of the event (right)
Mr Sirulnick said: 'Everybody has to deal with time moving on. But it’s going to be able to have that same spirit.
'A lot of people who are in the know want to work with us. There’s going to be some openness, because of the long-standing credibility,' he added.
House of Style is set to return to MTV on October 9, 2012.