No sweat! M&S launch perspiration-proof shirts for commuters this summer
14:38 GMT, 2 April 2012
They are the scourge of the Underground. Sweaty commuters whose anti-perspirant may not have worked as hard as it could have are just one of the curses to blight the homeward journeys of many forced to use the Tube during the sweltering summer months.
It's not nice to be stuck with your nose just south of the offending body part – but then it's not nice to be the man in possession of an embarrassingly damp armpit either.
And dark patches can be embarrassing for men in the workplace, making them too self-conscious to remove their jacket – which ultimately only exacerbates the problem.
Summer's main drawback Men who suffer from sweaty armpits in warm weather will welcome M&S's perspiration-proof shirt
But now, just in time for summer,
M&S may have a solution to the unsightly wet patches and
discolouration that come hand-in-hand with hot weather.
Their sweat-resistant shirt – named the Dri-Guard – has special 'Smartweave' technology that helps men stay dry in hot weather and avoid wet patches.
The high-tech fabric works by drawing the perspiration away from the skin and into the inner fabric, then dispersing it as vapour.
The outer fibres of the shirt reflect moisture to prevent visible wet patches from forming and to prevent discolouration under the arms.
No sweat! The M&S Dri-Guard perspiration-proof shirt
Mark Yates, M&S Menswear, Head of
Innovation and Quality says of the product: 'Sweat patches can be an
embarrassing problem for men, especially when travelling to and from
work on an overcrowded transport.
'The Dry Extreme shirts provide the
ultimate solution to sticky situations, offering a smart shirt with the
hidden benefits to avoid wet patches and discolouration.
'The shirts were a sell out success
when launched, and we are therefore delighted to be offering them again
to more men across the nation.'
range, which was initially tested last year in a small number of stores
and went on to sell furiously all summer, consists of four long sleeve
styles at 29.50 and four short sleeve styles at 27.50, and will go on
sale online and in 70 stores nationwide today.