Movie screenings you can bring a screaming baby to take Brooklyn's yummy mommy stronghold by storm
Last updated at 11:48 PM on 21st February 2012
In Brooklyn, where cafe chatter is often dominated baby blog revelations and going for a stroll involves dodging strollers, scooters and toddlers in helmets, movie theatres have also succumbed to baby culture.
Three cinemas in Cobble Hill, Fort Greene and Williamsburg have agreed to host afternoon screenings so that mothers and fathers can catch the latest releases with their tots and avoid calling the babysitter.
Conceived by fashion designer and mother, Bob Bland, the idea behind the infant-friendly matinees is 'to bring the Brooklyn community of parents together around our mutual love of first run movies and excuses to leave the house.'
Parental guidance: Mothers and fathers eager to escape the house and catch the latest releases can now take their infants to baby-friendly screenings in Brooklyn
Auditoriums are open to regular movie-goers for the showings, though the experience is not exactly tailored to the average film-buff's needs.
Time Out New York Kids lists the
matinee screenings with descriptions of what parents can expect in
contrast to the usual request to switch off mobile phones, keep popcorn
munching to a minimum and resist running commentaries.
Outing: Cobble Hill Cinema, BAM and Nitehawk now host afternoon Parents and Babies screenings as urged by fashion designer and mother, Bob Bland
At the UA Court Street, for example:
'Soundtrack volume is softer than at typical shows, changing tables are
available in the restrooms, and films with startling noises, such as
gunshots, are usually nixed.'
Mum's rights: Ms Bland had a six-month-old when she organised the first screening
Speaking to the New York paper, one
mother, Rhonda Walsh, 32, explained the scene of her last cinema outing with four-month-old daughter, Madeleine. 'It was a chorus of
crying,' she remembered.
But despite the gurgling, burping and
screaming, she managed to enjoy the film. 'Of course I don’t remember
what the movie was,' she added.
The brains behind the concept, Ms Bland, 29, was caring for her six-month-old in July last year when it dawned on her that she hadn't seen a movie for ages.
Spurred by her craving to do so she organised a screening of Bridesmaids to which five people attended with their gurgling bundles of joy.
By the next month, the Brooklyn Royalty designer already had 200 parents signed up to her mailing list, Parents and Babies Movies, and she now has three movie theatres cooperating with her efforts.
'At first BAM was like, NO! But they came around,' Ms Bland told the New York Daily News.
Similarly, Matthew Viragh, owner of Nitehawk in Williamsburg, has found less cause for complaint than he may have expected but admits to restricting the types of movies available just in case the infants absorb more than their mothers give them credit for.
'There are certain movies we don’t do a baby screening for. We didn’t do one for Shame,' he said of the sex-addiction themed feature starring Michael Fassbender.