Model of the moment Arizona Muse gets carried away in Paris for Louis Vuitton's first fashion film
17:30 GMT, 12 November 2012
Louis Vuitton‘s first ever TV ad campaign, titled L’invitation au Voyage and featuring model of the moment Arizona Muse has finally been unveiled.
In keeping with the luxury brand's roots, it has been directed and shot in Paris by Dutch fashion photographer duo Inez and Vinoodh.
The two minute advert, which debuted on television last night and is already clocking up impressive Youtube hits, shows Muse going on a journey through the legendary Louvre museum in quest of a letter containing the city's secrets with a gorgeous man hot on her heels.
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The new advert sees Arizona Muse walking through Paris in quest of the 'secrets of the city'
She sets off on her journey dressed in a chic outfit and armed with a Louis Vuitton bag with a man hot on her heels
Dressed in an on-trend maroon polo neck with a demure grey skirt, high heels and sultry smokey eye make-up, 24-year-old Texan Muse looks quite the part of a Parisian lover.
As she voyages through the empty corridors of the museum armed with a delicate key she encounters the iconic Mona Lisa before she discovers a letter containing 'the secrets of the past' which has been hidden in a legendary Louis Vuitton trunk for more than 150 years.
She slips the sealed letter into her trusty Louis Vuitton handbag and proceeds to fly away into the sunset in a candy striped hot-air balloon with her hair blowing in the wind.
The 24-year-old makes her way through the iconic Louvre in the advert, taking in sights such as the Mona Lisa
The ad translates as 'The Art Of Travel' in English and sees Muse escaping with the letter by hot air balloon
WHO IS ARIZONA MUSE
Although Texan Arizona started out as a jobbing model in 2008 with long blonde hair, she soon shunned her bright locks for her trademark jaw-length brunette bob, her fashion career then went from strength to strength and she has since appeared in Italian Vogue, W and Dazed & Confused.
Vogue editor Anna Wintour wrote of her in 2011: 'When I look at Arizona, I see shadows of Linda Evangelista and Natalia Vodianova, but most of all I see her, a gorgeous, smart, grown-up. And how could anyone resist someone with that name'.
As well as editorial campaigns, she has posed for Shiatzy Chen, Louis Vuitton, David Yurman, Jil Sander, Alberta Ferretti, Chloe, Prada, Isabel Marant, Fendi and Yves Saint Laurent.
After opening and closing the Prada show, Arizona Muse has been the hot name on the fashion world's lips.
model has since walked the runway for an impressive list of designers
including Christian Dior and Victoria Beckham.
In September 2012 she was ranked 3rd on the Top 50 Models Women List by models.com.
Before and after: Arizona once had long blonde hair but since making the chop she has landed herself a host of big name fashion shows