Miss Childs launches her new clothing line… and flaunts her figure in three different looks

Amy's perfect day! Miss Childs launches her new clothing line… and flaunts her figure in three different looks

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UPDATED:

20:46 GMT, 25 May 2012

She might have missed out on the sunshine but otherwise it was pretty much a perfect day for Amy Childs today.

The reality star launched her new clothing collection and took the opportunity to indulge in several outfit changes to celebrate the occasion.

Amy, 21, stepped out to cut a ribbon at the Lipsy store in Bluewater in a tight white and navy lace dress.

What a show off: Amy Childs spent the day showing off her new clothing range at the Bluewater Lipsy store today

What a show off: Amy Childs spent the day showing off her new clothing range at the Bluewater Lipsy store today

The tight dress showed off plenty of cleavage with sheer pannelling across from the bust up to her neck.

The fit hugged her every curve but finished at a demure length at the knee.

She had her bright red hair and extensions draped around her shoulders, with a thick braid across the top.

She's all white: The 21-year-old star also showed off a white dress with studded detail and

She's all white: The 21-year-old star also showed off a white dress with studded detail and a black and green dress

She's all white: The 21-year-old star also showed off a white dress with studded detail and a black and green dress

Huge hair: Amy showed off her figure in the dresses while she had her hair and extensions in big curls around her shoulders and with a braid in her hair

Huge hair: Amy showed off her figure in the dresses while she had her hair and extensions in big curls around her shoulders and with a braid in her hair

The busty Essex TV star was seen browsing around the store looking at her clothes on the hangers and it seemed she liked what she saw.

Her last outfit of the day consisted of a black dress with a bright yellow top half complete with peplum detail.

Amy was also seen in a short white dress which was decorated in metallic studs.

The big opening: Amy snipped a ribbon to celebrate her latest collection

The big opening: Amy snipped a ribbon to celebrate her latest collection

The big opening: Amy snipped a ribbon to celebrate her latest collection

Speaking about the line Amy said: 'I am so happy with my Spring/Summer 2012 Clothing Collection – there’s something for all women and this range has some gorgeous bright colours which are perfect for the summer months – I hope that everyone loves them as much as I do.'

Prices Start From 16.99 And Clothing Sizes Range From UK Size 8 – 16.

The line is available on Amy's own website and Lipsy online.