EXCLUSIVE: She's the new Avon lady! Milla Jovovich stars in city slicker campaign as face of beauty giant's new fragrance
19:26 GMT, 31 May 2012
Model and actress Milla Jovovich was recently announced as the new face of Avon's fragrance, City Rush for Her.
And, a month after tantalising glimpses of the supermodel filming the campaign in New York were released, the final campaign photo has been unveiled.
Milla, who stars in the campaign with male model Carlos Casia Grande, was photographed frolicking in the streets of Manhattan as she shot the pictures.
City slickers: Milla Jovovich and male model Carlos Casia Grande are the faces for Avon's latest fragrance, City for Him and Her
Avon say the model and actress 'epitomises the strong, stylish woman that is synonymous with City Rush, while the model said she was 'excited' to join the Avon family.
I am so excited to be working with Avon as the face of their new fragrance,' the Resident Evil actress said.
'It is a sophisticated fragrance that captures the natural mystery and sensuality of a woman.
'When I am wearing City Rush I feel confident, sexy, and ready to turn the streets into my runway.
'Avon is such a special brand to partner with. Its dedication to female empowerment and worldwide campaigning for the causes that matter most to women make me proud to be part of its family.'
Indeed, Milla is in good company as a face of the superbrand – she joins fellow A-listers Reese Witherspoon, Christy Turlington-Burns, Patrick Dempsey, Courtney
Cox, Herv Leger and Christian Lacroix as part of the Avon family.
The fragrance, which will be released in October, is described by Avon as having top notes of bergamot, plum and crisp ivy greens, middle notes of seductive black dahlia, rose and orchid, and base notes of creamy woods, patchouli flower and silky musk notes.
Philanthropic: Milla, pictured at charity fashion event Amfar in Cannes last week, said Avon's work to help women across the world helped drive her desire to work with the brand
City Rush for Her launches October 2012 and will be available to buy from Avonshop.co.uk
CAPTURED ON SET:
She got the moves: The model and actress seemed to be a real livewire to work with
Interesting backdrop: Milla filmed outside a shop that read 'flower shop' but seemed to feature lingerie, all will be revealed we're sure
Mirror, mirror: Milla walked next to two men carrying a mirror as part of the commercial's narrative