Now we can all have Michelle Obama's DNC dress! Designer of custom-made frock admits she is rushing to get it in store
07:43 GMT, 7 September 2012
The designer behind the showstopping custom-made dress worn by Michelle Obama for her speech at the Democratic National Convention has confirmed that it will be going into stores.
The First Lady won widespread praise from fashion watchers when she stepped out in the rose pink and grey-blue brocade design on Tuesday night.
Now, Tracy Reese, who created the dress especially for Mrs Obama, has said that she is making every effort to get it on sale as soon as possible.
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Style statement: Michelle Obama won widespread praise from fashion watchers when she stepped out in the rose pink and grey-blue brocade design by Tracy Reese on Tuesday night
Career highlight: Ms Reese admitted she didn't know if the First Lady would wear her dress until the very last minute – and her whole team was thrilled to learn the news
She told the Today show this morning: 'It was something that we are planning
for later so we are trying to rush it through the cycle so more people
can get their hands on it sooner.'
She revealed that, as far as designer garments go, it would be relatively affordable, with a price tag under $500.
Sartorial hit: The designer, who appeared on the Today show this morning, is rushing to get a version of the dress in store
The figure makes for a stark contrast with the $1,990 Oscar de la Renta number worn by Ann Romney for her RNC speech.
Ms Reese, 48, who is from Detroit but based in New York, admits she had no idea Mrs Obama would wear her dress.
It was one of several that her team had sent to the White House – and it is likely that other labels had provided possible dresses as well.
'We were warned there was a possibility,
but they weren’t sure until the last minute,' she said.
'We were all
crowded around and listening to every minute. It was such an amazing
Of course, Mrs Obama has long been a fan of Tracy Reese dresses, and regularly wears the label for high-profile occasions.
In this instance, the racer-back cut showed off her toned shoulders and arms. The narrowed waist flattered at her slimmest point, while the below-knee flared skirt was at once formal and feminine.
She teamed the dress with $245 pink J Crew heels, and a grey-blue manicure that almost sparked as much interest as the garment it matched.
The shade, called Vogue, is a gel polish by Artistic Nail Design, and the company has been inundated with calls about it since Mrs Obama's speech.
The nail polish company's Irene Chao told Today.com: 'Every phone call and email we’ve
received this morning so far is in regards to the “Vogue” [shade].
'This is very
exciting news for the brand and we’re sure that the color will not only
be a huge hit, but will also start setting trends in both beauty and
Finishing touches: Mrs Obama's grey gel manicure, a shade called Vogue (left), created almost as much attention as her dress. She completed the look with a pair of $245 J Crew heels (right)
A gel manicure was a smart choice on the part of Mrs Obama, as nails remain chip-free for up to three weeks.
The First Lady completed her beauty prep with false lashes, celebrity make-up artist Rachel Wood told MailOnline, adding further drama with a flick of Sixties-style liquid eyeliner and black mascara.
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